『Elite Agent - The Edit』のカバーアート

Elite Agent - The Edit

Elite Agent - The Edit

著者： Elite Agent
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New from Elite Agent: One hard market question at a time. Hosted by Samantha McLean, this time with co-host Chris Hanley OAM, The Edit brings together experienced real estate leaders and operators for practical, honest and sometimes uncomfortable conversations about what it takes to lead, grow and perform in a difficult market. From culture and recruitment to pricing, marketing, property management and trust, each episode stays with the question people are circling – and leaves you with something more useful than a slogan.Elite Agent マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Why good people stay: Andrew McCann on culture and the panic hire

    Why good people stay: Andrew McCann on culture and the panic hire
    2026/09/25
    What are good people actually staying for when listings are thin? In Track 05 of The Edit, Samantha McLean and Chris Hanley speak with Andrew McCann, CEO of Jellis Craig, about why recruitment and retention begin long before a vacancy appears. Andrew explains how leaders shape culture through the standards they set, the people they recognise and the conversations they are prepared to have. Jellis Craig has grown to 45 Victorian offices and 1,200 people. Andrew shares what that scale has taught him about belonging, development, community investment and staying calm when talented people leave. Key ideas: • Why good people rarely leave for commission splits alone • How recognition and development help people see a future in the business • What to do when someone misses the standard without turning every mistake into a disciplinary event • Why panic hiring on different terms can damage a team • How to promote from within and cover the next 90 days after key departures • Chris’s case for stay interviews – and for letting the next leader emerge Featuring Andrew McCann, Samantha McLean and Chris Hanley. Chapters 00:00:00 Introduction: Why Good People Stay 00:00:44 Meet Andrew McCann: The CEO Behind Jellis Craig's Growth 00:03:36 Good Humans First: The Jellis Craig Culture Philosophy 00:05:07 People Join Leaders and Leave Leaders 00:06:29 Not Everything Matters, But Everyone Matters 00:09:30 Culture Is Led: Setting Standards That Trickle Down 00:15:12 Community as Responsibility: The Jellis Craig Foundation 00:18:13 The CEO Seat: Lessons from Three Years of Leadership 00:23:01 Forgiveness and standards 00:25:56 Training Beyond the Silver Bullet 00:28:34 The Panic Hire: Why Calm Beats Desperation 00:30:45 Stay interviews before exit interviews
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    35 分
  • When no one’s watching: Stavros Ambatzidis on real community investment

    When no one’s watching: Stavros Ambatzidis on real community investment
    2026/09/18
    Would you still give back if no one was watching? For real estate businesses, community support can be easy to talk about. The harder question is what you're prepared to do when there's no spotlight, no lead and no immediate return. In Track 04 of The Edit, Samantha McLean and Chris Hanley sit down with Stavros Ambatzidis, co-founder and chairman of OBrien Real Estate, to explore what meaningful community investment looks like in practice. From raising more than $1 million for motor neurone disease to packing school backpacks and helping local families, Stavros shares how giving became part of the way his business operates. This is a conversation about participation, personal responsibility and building a culture where small acts of service matter. Key topics include: • Why community support starts with responsibility to the people who support your business • The three ways to contribute: money, fundraising and hands-on help • What changes when your team participates instead of simply sponsoring • How OBrien moved from a foundation to a more responsive community program • Why goodwill isn't an invoice—and values shouldn't depend on the market • The small, practical step any agent can take to help someone today Featuring Stavros Ambatzidis, Samantha McLean and Chris Hanley. A grounded conversation about purpose, generosity and the influence real estate agents have in their communities. Next track: More hard truths from the people doing the work that works. Chapters 00:00:00 Introduction: Would You Still Do It If No One's Watching? 00:00:45 Meet Stavros Ambatzidis: The Man Behind O'Brien's Community Mission 00:02:27 Real Estate Agents Are Not Rock Stars: Understanding Our True Role 00:03:55 What Does Good Community Investment Actually Look Like? 00:06:04 Buyer, seller, community: a different measure of success 00:08:25 The O'Brien Foundation: From MND to Local Impact 00:10:51 The Three Forms of Community Contribution: Money, Fundraising, and Toil 00:12:11 Getting on the Other Side of the Counter: The Power of Participation 00:14:42 What Goes Through You When You Give: The Inside Game 00:20:11 Community as an Operating System, Not a Marketing Strategy 00:20:32 From Foundation to Community Program: Removing Red Tape to Help Faster 00:27:35 The $2 Coin Principle: Small Acts, Big Impact 00:28:36 Can You Teach People to Give? Culture vs. Systems 00:33:39 Final Advice: Would You Still Do It If No One's Watching? 00:35:06 The power real estate agents don't realise they have
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    36 分
  • How to Build an AI-Ready Real Estate Listing

    How to Build an AI-Ready Real Estate Listing
    2026/09/04
    Marketing is an investment, not an expense. Most agents still pitch photos and a floor plan, then wonder why vendors push back on price. Buyers expect more information than ever, and AI is starting to read listings before a human does. That gap is costing more than campaigns. It is costing trust, listings and the next appraisal. In Track 03 of The Edit, Samantha McLean is joined by Alexandra Warren, Country Manager Australia at Diakrit. Alexandra has spent more than two decades championing immersive property marketing, and Diakrit recently partnered with Stone Real Estate on independent consumer research with buyers and vendors who had bought or sold in the previous six months. The results challenge some of the industry's most stubborn myths. This conversation unpacks what buyers and vendors actually expect, why 58% of vendors say marketing strategy plays a critical role in who they list with, and what it means to be AI-ready when the machine reads your listing before the buyer does. They get into why holding information back no longer works, how virtual tours move buyers through the funnel, and what a complete listing looks like when search is conversational, not filtered. Key topics include: why one in four buyers point to poor marketing as their biggest frustration the myth that vendors won't pay for better content reframing marketing from cost to investment in the listing presentation what an AI-ready listing actually needs – photos, floor plans, virtual tours, video and structured copy why your current listing is auditioning for your next appraisal how the best agents use immersive content to nurture databases and capture early buyer interest the risks of AI-generated content and where to draw the line This is practical, research-backed and immediately usable. Featuring Samantha McLean and Alexandra Warren. Download the Diakrit Consumer Research 2026 report: https://elite.ag/diakrit-report-yt Read the research write-up on Elite Agent: https://eliteagent.com/diakrit-consumer-research-what-buyers-vendors-value/ More tracks from The Edit: https://eliteagent.com/topics/elite-agent-tv/the-edit/ Subscribe so you don't miss the next track. Next track: More insight from the people building the tools and systems that help agents stand out. Chapters 00:00:00 Introduction: What Buyers and Vendors Actually Expect 00:01:30 Meet Alex Warren: Championing Immersive Property Marketing 00:03:49 The Research Mission: Myth-Busting Property Marketing 00:05:48 Myth Number One: Vendors Won't Pay for Marketing 00:06:51 Myth Number Two: Virtual Tours Are Dead 00:10:02 Poor Marketing: The Buyer's Biggest Pain Point 00:12:30 The Marketing Strategy Conversation: Words That Win Listings 00:16:37 Your Current Listing Is Auditioning for Your Next Appraisal 00:19:00 AI-Ready Listings: What the Machine Needs to See 00:22:03 The AI-Ready Checklist: Actionable Content Strategy 00:23:59 Creative Lead Capture: Using Content Before Listings Go Live 00:25:51 AI Content Gone Wrong: Setting Guardrails 00:27:42 Final Advice: Change the Narrative from Expense to Investment
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    30 分
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