エピソード

  • Run Your Firm. Build an Asset, with the Injury Board

    Run Your Firm. Build an Asset, with the Injury Board
    2026/07/10
    Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino, and Carla Cornish of the Injury Board, a 25-year invite-only national network of plaintiff personal injury firms, join Ben Gideon and Jeff Wright to share what separates firms that thrive from those that stall. They tackle the biggest operational challenges facing member firms, why treating your firm as a sellable asset changes how you run it, how private equity is circling the legal industry, what authentic marketing actually means for plaintiff lawyers, and how the Injury Board's working groups help every role in a firm — not just the attorneys — level up.Learn More and Connect☑️ Mason Alley☑️ Jess Spino | LinkedIn☑️ Carla Cornish | LinkedIn☑️ Injury Board | LinkedIn | Instagram | Facebook | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    51 分
  • Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright

    Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright
    2026/06/26

    Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice to a halt. Ben Gideon and Jeff Wright break down the strategic framework Gideon Asen has developed through years of trial and error: insource the work that defines your firm's value and builds competitive advantage; outsource the rest. Ben walks through three specific rules for what to outsource and two for what to keep in-house, from legal services and intake to finance and marketing. Jeff adds the operator's perspective on why fractional arrangements often fall short and why institutional knowledge is impossible to replicate from the outside.

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    ☑️ Ben Gideon | LinkedIn | Facebook | Instagram

    ☑️ Jeff Wright

    ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

    ☑️ Subscribe: Apple Podcasts | Spotify | YouTube

    Produced and Powered by LawPods

    Sponsored by Supio, VisionSpark, and 1% for the Planet
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    47 分
  • The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright

    The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright
    2026/06/12

    What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon, founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefended market territory no one else is chasing, and why speed is a competitive advantage smaller firms can wield more effectively than large ones. Ancient wisdom, practical applications, real firm results.

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    ☑️ Ben Gideon | LinkedIn | Facebook | Instagram

    ☑️ Jeff Wright

    ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

    ☑️ Subscribe: Apple Podcasts | Spotify | YouTube

    Produced and Powered by LawPods

    Sponsored by Supio, VisionSpark, and 1% for the Planet.
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    52 分
  • How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation

    How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation
    2026/05/15

    If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright, Gideon Asen’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s everything else.” In this episode, Jeff and firm co-founder Ben Gideon share real stories from the trenches and lessons learned. Tune in to learn why half of the conversation with a potential hire has nothing to do with the resume, how they use AI and social media to target candidates, and what a personality assessment can reveal that an interview won’t.

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    ☑️ Ben Gideon | LinkedIn | Facebook | Instagram

    ☑️ Jeff Wright

    ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

    ☑️ Subscribe: Apple Podcasts | Spotify | YouTube

    Produced and Powered by LawPods

    Sponsored by Supio, VisionSpark, and 1% for the Planet.
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    43 分
  • Law Firm Marketing in the AI Era, with Conrad Saam

    Law Firm Marketing in the AI Era, with Conrad Saam
    2026/04/24
    The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam, owner and founder of Mockingbird Marketing, joins hosts Ben Gideon and Jeff Wright to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for intake management. Tune in for his message about how much time you need to spend on branding. Spoiler: Three months isn’t enough.Learn More and Connect☑️ Conrad Saam | LinkedIn☑️ Mockingbird Marketing on LinkedIn | Instagram | Facebook | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    52 分
  • The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter

    The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter
    2026/04/10
    Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you.Learn More and Connect☑️ Zach Blattner | LinkedIn☑️ Berkeley Almand-Hunter | LinkedIn☑️ Northeastern University on LinkedIn | Instagram | Facebook | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    45 分
  • Law Firm Finances Demystified, with John Scott

    Law Firm Finances Demystified, with John Scott
    2026/03/27
    If your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon to bring financial clarity to law firm owners — whether they're growing or quietly in crisis. Drawing on decades of work with firms from $1.5M to $30M in revenue, John reveals the right cash reserve targets for different firm types and the answers to ask when you wonder if it makes sense to grow. Tune in to learn his four pillars of a profit-focused accounting framework.Learn More and Connect☑️ John Scott | LinkedIn☑️ Anders CPA on LinkedIn | Instagram | Facebook ☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    35 分
  • How To Make All Systems Go, with Ben Gideon and Jeff Wright

    How To Make All Systems Go, with Ben Gideon and Jeff Wright
    2026/03/13

    The law firm that runs on systems runs better — but you have to actually follow them. Ben Gideon reflects on a "best practice breakfast" that exposed that hard truth. In this episode, he and Gideon Asen COO Jeff Wright break down why a systems-based approach is the engine behind law firm growth. They share candid lessons about what makes systems fail, including lack of buy-in, absent accountability, and leadership that doesn't model the behavior it demands.

    Learn More and Connect

    ☑️ Ben Gideon | LinkedIn | Facebook | Instagram

    ☑️ Jeff Wright

    ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

    ☑️ Subscribe: Apple Podcasts | Spotify | YouTube

    Produced and Powered by LawPods

    Sponsored by Supio, VisionSpark, and 1% for the Planet.
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    1 時間