The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright
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The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright
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What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon, founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefended market territory no one else is chasing, and why speed is a competitive advantage smaller firms can wield more effectively than large ones. Ancient wisdom, practical applications, real firm results.
Learn More and Connect
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
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