Sustainability pioneer Scott Poynton reveals the hidden realities behind corporate environmental transformation and why most tree-planting projects fail spectacularly. As founder of The Forest Trust, Scott spent decades mediating between major corporations and environmental groups, creating the world's first no-deforestation commitments and transforming trillion-dollar supply chains.

In this episode, discover:

• Why 90% of trees planted globally don't survive - and the specific failures at every stage from seed selection to community engagement
• The inside story of Greenpeace's viral orangutan KitKat video that forced Nestlé to create the world's first no-deforestation policy
• How Scott convinced CEOs of companies like Asia Pulp & Paper and Wilmar (the world's largest palm oil trader) to abandon destructive practices
• The "duck whispering" philosophy: why values-based leadership trumps data-driven approaches in creating lasting change
• How Earth Trust's radical transparency platform could end greenwashing by democratizing verification
• Real stories from Ghana: why top-down development projects fail and bottom-up relationship building succeeds
• The dark room negotiations that transformed entire industries - from palm oil to pulp and paper

Scott also reveals:

• Why certification schemes often become vehicles for greenwashing
• How to identify tree-planting organizations that actually achieve 80%+ survival rates
• The psychology of corporate transformation: why CEOs change when you appeal to their souls, not their spreadsheets
• Why the World Bank accidentally created incentives for deforestation
• How 3,300 women farmers in Ghana gained access to land for the first time through respectful engagement

This goes beyond just another sustainability conversation; it's a masterclass in authentic transformation from someone who's quietly reshaped how billion-dollar companies think about their environmental impact.

Connect with Scott:Earth Trust: https://earthtrust.life/Website: https://scottpoynton.me/LinkedIn: https://www.linkedin.com/in/scott-poynton/

Check Out Scott's Current Projects:

Earth Trust: https://earthtrust.life/ - Radical transparency platform helping organizations prove their sustainability claims with verifiable data

The School For Duck Whisperers (Scott's Leadership Mentoring): https://www.duckwhispering.com/ - Online community teaching values-based leadership and authentic transformation

Pond Foundation: https://www.pond.foundation/ - Supporting companies to take serious climate action through regenerative supply chains and carbon impact reduction

Follow Earth Wise Conversations:LinkedIn: https://www.linkedin.com/company/earth-wise-sustainabilityInstagram: https://www.instagram.com/earthwiseconversationspodcast/TikTok: https://www.tiktok.com/@earthwise.conversations

Perfect for: Sustainability professionals, corporate leaders, environmental advocates, development workers, and anyone seeking authentic approaches to systemic change.

Solar energy entrepreneur Andrew "Birchy" Birch reveals the explosive math behind solar's unstoppable growth and why we're about to hit peak fossil fuels. As co-founder of Open Solar - the free platform empowering 30,000+ solar professionals across 150 countries - Birchy breaks down the data that will reshape our world.

In this episode, discover:

• Why solar will supply 50% of global energy by 2035 (and the S-curve math proving it)
• How Pakistan became the world's 6th largest solar market with zero subsidies in just 2 years
• The "electric protocol" that could revolutionize energy distribution like the internet changed communication
• Why your Tesla could earn you $1,000 annually just sitting in your driveway overnight
• The one policy change that matters more than all renewable energy subsidies combined
• How rooftop solar could power 100% of UK electricity demand (Google AI study confirms it)
• Why China's electric cars now cost LESS than petrol cars upfront

Birchy also reveals: The real economics behind the clean energy transition, why distributed energy beats centralized power plants, and how governments can accelerate progress by simply removing barriers instead of adding subsidies.

From scaling a solar business to 150+ countries to working with governments worldwide, this is your insider's guide to the unstoppable clean energy revolution happening right now.

Perfect for: Entrepreneurs, policy makers, investors, and anyone curious about our energy future.

**Key Moments:**00:00 Introduction05:30 The maths behind solar's S-curve growth15:45 Pakistan's zero-subsidy solar success story28:12 The "electric protocol" explained42:20 Why your EV could be a money-makerConnect with us: Subscribe for more conversations with climate leaders, or find us your preferred social media platform