• Sustainability In Your Ear: EarthRating's Martin Johnston On Making Sustainability Claims Creditable
    2026/05/18
    A traditional sustainability certification can take six to eight weeks and thousands of dollars in consultancy fees, and still leave purchasers wondering whether the claims actually hold up. Martin Johnston, founder of EarthRating.ai, thinks he can deliver a more useful answer in 10 minutes. His London-based startup is building a universal credibility score for sustainability — a 1,000-point rating, drawn from roughly 100 public data points, that measures whether what a company says about its environmental and social performance is consistent with what its audited filings and regulatory disclosures actually show. The premise borrows directly from consumer credit scoring: a FICO score doesn't tell a lender whether you're a good person, only whether your behavior is consistent enough to be trusted. On this episode of Sustainability In Your Ear, Martin explains how EarthRating's "accelerated impact engine" gathers verified data instead of relying on questionnaires, and why the small and mid-sized businesses now caught up in the EU's Corporate Sustainability Reporting Directive and the UK's Procurement Act 2023 need an affordable way to prove their credentials.

    Most sustainability frameworks rely on self-reported questionnaires; EarthRating pulls data from audited annual reports, regulatory filings, press coverage, and marketing materials, then cross-checks them against each other to surface contradictions before they become a regulatory or reputational problem. A near-term emissions target that appears in a press release but not in the audited annual report is exactly the kind of credibility gap the platform is designed to flag. Importantly, EarthRating isn't measuring environmental impact — it's measuring whether a company's story is internally consistent and externally verifiable. That sidesteps the impossible problem of reducing carbon, water, biodiversity, and social performance into a single comparable number, and replaces it with a more tractable question: are the claims true? That speed and accessibility comes with real caveats, and Martin and I dig into them. A credibility score isn't an impact score: a small landscaping firm with a modest, well-documented commitment to electric mowers could rate higher than a multinational with aspirational but unverified net-zero pledges. That's the right calibration for measuring trust, but it isn't the same as measuring environmental performance. EarthRating also exists at "Google 1.0," in Martin's own words — a launch-stage platform with a proprietary methodology that hasn't yet been externally audited. Global standards aren't willed into existence; they're earned through adoption. The underlying problem EarthRating is trying to solve — making credible sustainability measurement accessible to the businesses that have been priced out of it — is a real one, and worth watching.

    To find out more about EarthRating, visit EarthRating.ai.
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    41 分
  • Emerald Packaging CEO Kevin Kelly Delivers Recycled Produce Packaging
    2026/05/11
    Americans throw away nearly 5 million tons of film and flexible plastic packaging every year, and less than 1% of it gets recycled, according to The Recycling Partnership. The salad bag, the potato bag, the pallet wrap behind every grocery store — all of it is technically recyclable, almost none of it actually is, and food contact applications make the math even harder, because the FDA requires rigorous migration testing before a single recycled pellet can touch what we eat. Kevin Kelly, CEO of Emerald Packaging, the largest supplier of retail flexible packaging to the U.S. produce industry, has spent decades on that problem from inside the industry. In December 2025, his Union City, California–based, third-generation family business announced that it had eliminated more than 1 million pounds of virgin polyethylene over the previous year by replacing it with post-consumer recycled (PCR) material, including, in partnership with Walmart, Idaho Package, and Wada Farms, the first 30% PCR potato bag approved for direct food contact. In this episode of Sustainability In Your Ear, Kevin walks through what it actually took to get that bag on a Walmart shelf, why most flexible packaging companies still won't try, and why the most ambitious recycling law in the country may push the industry in the wrong direction.[

    Food-grade PCR is a different animal from the recycled plastic in a milk crate or a contractor bag. To pass FDA scrutiny, the feedstock has to be traceable from a known, food-adjacent source. For Emerald, that mostly means pallet wrap collected from Walmart distribution centers, washed, dried, and repelletized by suppliers like Dow Chemical's Circulus mechanical recycling business and Canada's Nova Chemicals. Variation in any given load of recyclable plastic causes carbon buildup on Emerald's extrusion lines, forcing a shutdown every eight hours for cleaning, and waste rates are higher than with virgin resin. The company has had to audit its own suppliers in person, push back on competitors who hide non-food-grade PCR in the middle layer of multilayer films and call it sustainable, and walk produce buyers through what “food-grade” actually means before they sign on. Kevin describes Emerald as “the canary in the coal mine” for food-grade PCR — he can't find another bag in the store that's labeled the same way.

    The harder argument Kevin makes is about policy. California's SB 54, the most ambitious extended producer responsibility (EPR) law in the country, with a 65% recycling rate target and a 25% source reduction mandate by 2032, was supposed to drive exactly the kind of work Emerald is doing. But Kevin says the rulemaking went the other way. The pound-for-pound PCR credit that would have rewarded companies for replacing virgin resin with recycled content was stripped out, and the fees are low enough that producers can hit early reduction targets through agricultural film and other low-hanging fruit without ever switching to food-grade PCR. The deeper structural problem Kevin lays out is the capital story. Family-owned manufacturers freed from quarterly returns pressure, Kevin argues, are doing more to push food-grade PCR forward today than the capital pools that are theoretically supposed to fund the energy and sustainability transition.To find out more about Emerald Packaging, visit empack.com.
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    46 分
  • Sustainability In Your Ear: Zena Harris Brings a Green Spark to Hollywood
    2026/04/27
    An average big-budget movie creates about 3,370 metric tons of CO₂, according to the Sustainable Production Alliance's 2021 report. That’s like driving over 700 gas-powered cars for a year, or about 33 metric tons of CO₂ for each day of filming. A single TV season can have the same impact as 108 cars. With thousands of productions happening every year in North America, Hollywood’s environmental impact is hard to overlook. Zena Harris, founder and president of Green Spark Group, has spent more than ten years helping the industry turn sustainability goals into practical steps that productions can track. On this episode of Sustainability In Your Ear, she shares how to build sustainable practices into film and TV projects from the very start, instead of adding them at the end when most waste has already been created. Zena started Green Spark Group in 2014 after earning a master’s in sustainability and environmental management at Harvard. She pitched Vancouver’s major studios on a simple idea: sustainability can save money. Her first big project, the X-Files reboot, managed to divert 81% of its waste across 40 filming locations. Since then, her certified B Corp consultancy has worked with Disney, NBCUniversal, Amazon, and other major studios, and she founded the Sustainable Production Forum, which is now in its tenth year. This conversation comes at an important time. Soon, California’s climate disclosure laws will require studios to report emissions from every vendor in their production supply chain, both before and after filming. Zena points out that while studios are getting ready, most of their suppliers—like small companies that rent generators, handle waste, or provide lumber on tight schedules—are not prepared. The Sustainable Entertainment Alliance has released Scope 3 guidance for productions, and updated Scope 1 and 2 guidance came out in August 2025, but there is still no single tool that everyone uses. The real challenge over the next two years will be closing the gap between what studios must report and what their suppliers can provide. Zena also makes a bigger point about culture. After 12 years in the industry, she sees sustainability experts facing the same obstacles again and again because the way content is made hasn’t changed. The day-to-day work is important, but the bigger opportunity is in climate storytelling. Only about 13% of recent top-rated films mention climate change at all. Tracking the carbon footprint of a TV season is important, but what really matters is how a billion viewers see what’s normal on screen. That’s the influence Hollywood hasn’t fully used yet.To follow Zena’s work, visit greensparkgroup.com. You can also learn more about the conference she started at sustainableproductionforum.com, or listen to her podcast, The Tie-In, which she co-hosts with Mark Rabin.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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    46 分
  • Author Michael Maniates on Why Green Shopping Isn't Enough
    2026/04/13
    In 2024, the global market for eco-labeled products crossed $500 billion. Electric vehicles, bamboo toothbrushes, compostable packaging — the shelves are full of ways to shop your way to a better planet. And yet global carbon emissions hit another record high that same year, and atmospheric CO₂ now stands above 429 parts per million. Decades of research have produced a finding that the sustainability industry doesn't want to talk about: buying green products doesn't drive the systemic change we need. It might not even be moving the needle. That's the core argument of Michael Maniates, an environmental social scientist and author of The Living Green Myth: The Promise and Limits of Lifestyle Environmentalism. Michael has spent more than 30 years studying why well-intentioned environmental choices at the checkout line fail to add up to real-world emissions reductions, and what kinds of action actually do. In this episode of Sustainability In Your Ear, he makes the case that the most powerful thing an eco-conscious person can do isn't swap their products. It's to become an active citizen.

    The resulting cycle has a name in Michael's framework: the trinity of despair. Earnest effort. Negligible impact. Creeping anxiety that we can't turn the corner. People try hard, see little result, feel guilty when they can't maintain perfection, and eventually burn out — or conclude that meaningful change requires getting every single person on board first. He is a sharp critic of what sociologist Elizabeth Shove has called the ABC model of social change: shift Attitudes, change Behavior, and better Choices will follow. It's the backbone of most sustainability communications — and, he argues, it's empirically fragile. Pro-environmental attitudes don't reliably produce pro-environmental behavior. Yet the model persists in education, marketing, and environmental organizing alike. Why does it keep coming back? Maniates identifies two reasons. First, it's deeply embedded in the educational system. Second, it sanitizes a genuinely gnarly problem of power and politics into a communication challenge: if we just get more information out there, people will make better choices. That framing shifts blame onto consumers, hides the structural drivers of high-carbon living, and makes life easier for politicians who don't want to touch the structural stuff.

    Find Michael Maniates' work, including his email to ask your direct questions, at michaelmaniates.com. His book, Consumption Corridors: Living a Good Life Within Sustainable Limits is available as a free download. The Living Green Myth: The Promise and Limits of Lifestyle Environmentalism was published in November 2025 by Polity Press.
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    1 時間 3 分
  • Don Carli On Tuning What We See Online To Reduce eCommerce Returns
    2026/04/06
    $850 billion. That's what retail and e-commerce returns will cost in 2026, generating 8.4 billion pounds of landfill waste — and a surprising share of it involves products that worked perfectly. They just didn't look the way people expected. About 22% of consumers return items because the product looked different in person than it did online, and for home goods and textiles, that number climbs higher. The culprit has a name: metamerism — the way colors shift under different light sources, so the navy sectional and the matching throw pillow that looked identical on your screen clash under your living room LEDs. Don Carli, founder of Nima Hunter and Senior Research Fellow at the Institute for Sustainable Communication, joins Sustainability In Your Ear to explain why this keeps happening and what it would take to stop it.

    The fix isn't a moonshot. The relevant standards — glTF for digital rendering and ICC Max for physical material appearance — already exist and were designed to be connected. Digital textile printing already makes it possible to produce fabrics with pigment recipes that match under any lighting condition, not just one. What's missing is coordination: brands putting spectral consistency requirements into their supplier purchase orders, the same way the GMI certification transformed packaging quality once Target and Home Depot required it. The Khronos 3D Commerce Working Group has already standardized how products look across digital screens — the next step is bridging that standard to the physical object.

    When we get this right, a sofa stays in the home it was ordered for instead of traveling a thousand miles back to a distribution center and ending up in a landfill. That's what circularity looks like when it's applied to the seam between the digital world and the physical one.

    Follow Don's work at WhatTheyThink.com and on X at @DCarli.
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    49 分
  • Sustainability In Your Ear: Schneider Electric's Steve Wilhite Maps the Renewable Energy Transition
    2026/03/30
    The global energy system is changing in two big ways: it is moving from centralized fossil-fuel generation to distributed renewables, and it is becoming more digital in how energy is measured, traded, and optimized. Steve Wilhite, Executive Vice President of Advisory Services at Schneider Electric, works at the intersection of these complementary yet challenging transitions. Schneider supports more than 40% of the Fortune 500 with energy procurement and sustainability strategies, managing over $50 billion in annual energy spending. His experience shows something that pledges and press releases often miss: the biggest challenge for corporate sustainability is not money, technology, or political will. The real issue is the gap between ambition and the ability to deliver. Companies are making Science-Based Targets commitments faster than they are building the infrastructure to meet them. Scope one and two emissions are being managed better, but scope three emissions, which come from a company's supply chain, still present a systems problem that no single company can solve alone. Schneider's zero-carbon supplier program suggests what it takes to close this gap. When the company started its own effort to cut emissions from its top 1,000 suppliers by 50% in five years, all 1,000 signed up within two weeks. However, about 84% of them did not fully understand what they had agreed to. Achieving success meant creating measurement tools, education programs, and action plans to help the whole ecosystem, not just individual companies.

    This critical conversation explores how renewable energy is bought, including the difference between physical and virtual power purchase agreements. Steve also explains why the Power Purchase Agreement (PPA) market became more complex as it grew, and why 10% fewer renewable deals closed in 2025 compared to 2024, as tech companies used up available clean energy.He also addresses a key question in clean energy: is AI helping the environment overall, or do its energy needs still outweigh its efficiency benefits? Schneider processes over a million energy invoices each month, and about 50,000 of them had issues that took 10 to 15 business days to resolve. Now, a team of AI systems can handle these in seconds. Accurate energy consumption and billing data directly affect emissions reporting, energy efficiency, and money-saving market decisions. He describes Schnieder's approach as "frugal AI": using the right-sized models for each task, running them on clean energy, and choosing simple solutions over complex ones. Looking ahead, electrification is building a global digital energy network in which every meter and adjustment contributes to a new system independent of central plants. As intelligence spreads, power can shift to consumers, communities, and businesses. Schneider is enabling this shift by building a mesh grid in which each point both produces and consumes energy, coordinated by AI. These changes fundamentally reshape the global energy landscape. The central question: will we intentionally build this new, distributed system, or will we repeat centralized patterns digitally?

    To learn more about Schneider Electric's sustainability efforts, visit se.com.
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    54 分
  • Sustainability In Your Ear: Jasper Steinhausen on Making Sustainability Profitable
    2026/03/23
    Most business leaders believe sustainability costs money. They’re wrong. The proof is sitting right under their noses, bleeding out quietly as waste, excess heat, and byproducts every day the factory runs. Danish manufacturing data shows that more than 20% of raw materials purchased by the average company never reach a finished product. In a sector where resource costs account for more than 50% of total operating expenses — compared to less than 25% for salaries — that’s not a compliance problem or a branding challenge. It’s a structural, strategic failure that most business leaders have never been trained to see. Jasper Steinhausen spent two decades watching that failure play out across more than 100 companies in the Nordic countries. He came to sustainability not from the environmental side, but from marketing, where the core lesson was that people act on what they care about, not on what you think they should care about. When he started connecting the dots between resource-flow analysis and business strategy, the conversation changed. Leaders who tuned out every sustainability pitch suddenly leaned in when the frame was cost reduction, supply chain resilience, and competitive advantage. The “green” problem turned out to be a business problem in disguise — and a solvable one. That reframing is in his book, Making Sustainability Profitable: A Leader’s Guide to Growing a Thriving Business That Makes the World a Better Place. A free digital copy of the book is available at freebook.scoreapp.com — Jasper recommends starting with Chapter Three.The argument Jasper makes is structural. Today’s business leaders have been trained rigorously in managing time and money, but almost never in managing material flows, even though materials dwarf payroll in the cost structure of most manufacturing companies. The result is a generation of leaders who are leaving more than half their cost base strategically unmanaged. The narrative problem compounds the structural one. When every leader wakes up believing sustainability is a cost, a constraint, and a compromise, they never get to the question of whether it might be something else. Jasper's idea, which he posts about on LinkedIn and tests with clients ranging from small manufacturers to government advisory roles, is that the narrative is the first hurdle. The mental transformation has to precede the business transformation. Companies that clear that hurdle and start treating sustainability as an innovation platform consistently find themselves with a layer of competitive advantage their rivals haven’t even thought to open.Our conversation also covers the greenwashing trap, and how to avoid it by going around it entirely. The problem with leading on sustainability as a marketing message, Jasper argues, is that it inverts the logic. The job isn’t to convince customers to care about the planet. It’s to identify the problem they’re already trying to solve and deliver a better solution. Once that happens to be more sustainable because sustainability, done right, produces better outcomes. “Impact follows perceived value,” he says. A water company with a genuinely pure, chemical-free source doesn’t lead with environmental stewardship. It leads with safer drinking water for your kids. The sustainability isn’t hidden — it’s structural. It’s why the product delivers what it promises. Communicating it means doing what you say, saying what you do, and backing every claim with data and a visible roadmap. That’s not a compromise. That’s the only version of sustainability communication that survives contact with a skeptical market.You can learn more about Jasper’s work at bwimpact.com and connect with him on LinkedIn.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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    55 分
  • Sustainability In Your Ear: The XPRIZE Wildfire Competition Heats Up
    2026/03/16
    Every wildfire starts small. The problem is that by the time most are detected, minutes have already passed and, under increasingly common conditions driven by a warming climate, a fire can grow beyond any tanker truck's capacity to contain. The gap between ignition and coordinated response currently averages around 40 minutes. Firefighters have long understood the math: a spoonful of water in the first second, a bucket in the first minute, a truckload in the first hour. The XPRIZE Wildfire competition is an $11 million global effort to prove that autonomous systems, including AI-enabled drones, ground-based sensor networks, and space-based detection platforms, can collapse that window to 10 minutes. Our guest is Andrea Santy, who leads the program. She came to XPRIZE after nearly two decades at the World Wildlife Fund, where she watched conservation projects fall to wildfire. That experience sharpened her understanding of the stakes: wildfires are now the leading driver of deforestation globally, having surpassed agriculture. In places like the Amazon, the Congo Basin, and parts of tropical East Asia, a single fire can eliminate species found nowhere else on Earth. In cities, it can destroy entire neighborhoods in hours. On January 7, 2025, Santa Ana winds drove flames through Pacific Palisades and Altadena, destroying more than 16,000 structures, killing 30 people, displacing 180,000 residents, and generating between $76 billion and $130 billion in total economic losses from a single event. Annual U.S. wildfire costs, when healthcare, lost productivity, ecosystem damage, and rebuilding are included, are estimated between $394 billion and $893 billion. XPRIZE announced the five autonomous wildfire response finalists just over a year after the LA fires: Anduril, deploying its Lattice AI platform with autonomous fire sentry towers and Ghost X drones; Dryad, running solar-powered mesh sensor networks that detect fires at the smoldering stage; Fire Swarm Solutions, coordinating heavy-lift drone swarms that can deliver 100 gallons of water autonomously; Data Blanket, building rapidly deployable drone swarms for real-time perimeter mapping and suppression; and Wildfire Quest, a team of high school students from Valley Christian High School in San Jose who used multi-sensor triangulation to locate fires that can't be seen from monitoring positions, solving the literal over-the-hill problem that any fire detection system faces.The conversation covers what the finalists demonstrated during semi-final trials at 40-mile-per-hour winds, why the decoy fire requirement — distinguishing a wildfire from a barbecue, a pile burn, or a flapping tarp — is one of the hardest AI classification problems in the competition, and how autonomous systems would integrate with existing incident command structures. Santy is direct about where progress is lagging: the testing is ahead of the regulations. Autonomous drones operating beyond visual line of sight and coordinating with manned aircraft in active fire emergencies require FAA frameworks that don't yet exist at the necessary scale. There's also the deeper ecological tension — the growing scientific consensus that many fire-adapted landscapes need more fire, not less, and that indigenous fire stewardship practices developed over millennia have a place alongside autonomous suppression technology. One XPRIZE finalist is already working with an indigenous community in Canada to pilot their heavy-lift drone system in a remote area where that community is exploring how the technology fits their land management approach. Meanwhile, the Trump administration's FY 2026 budget proposes eliminating Forest Service state fire capacity grants, cutting vegetation and watershed management programs by 30%, and zeroing out $300 million in forest research funding — maintaining suppression spending while gutting the prevention and detection infrastructure that could reduce what there is to suppress. The engineering, Santy says, has arrived. Whether the institutions can move at the speed the crisis demands is the harder question.You can learn more about XPRIZE Wildfire and follow the finalists at xprize.org/competitions/wildfire.
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    40 分