
Earth911 Podcast: REC Solar and Trinchero Family Estates Electrify Winemaking
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James explains that a decentralized electric grid is emerging—powered by modular solar installations and guided by power purchase agreements (PPAs) that lock in long-term energy prices. When networked together, these individual installations can form a resilient web of renewable power. Solar, wind, and geothermal systems will provide flexibility and stability in a world of climate extremes—if we act quickly enough to scale them. Mario reflects on the motivations behind his family’s move to solar: sustainability is not just good business, it’s essential to preserving the land and legacy that define the brand. By using solar energy in its winemaking process, Trinchero has cut emissions and operating costs while strengthening its commitment to environmental stewardship.
We also delve into the mechanics of PPAs—a modern-day version of the 1930s rural electrification initiative that brought power to American farms. But now, companies like REC Solar—not government agencies—extend the grid through private partnerships. These agreements offer fixed pricing, shared risk, and maintenance contracts, but it’s critical to understand the provider’s long-term plans. A strong PPA can unlock the potential to electrify entire supply chains, eliminate dependence on diesel generators, and drive innovations where wires have never reached. And the potential for abundant, clean power is growing. What could we build if we end up with more energy than we need? As James and Mario suggest, the answer may be anything we can imagine with the right infrastructure—without the pollution that defined the last century. Learn more about REC Solar at recsolar.com and about Trinchero Family Estates at tfewines.com.