What does it take to build one of Europe’s most successful cycling businesses from scratch?

In this episode of the Ride To Success Podcast, host Pedro sits down with Louise Laker, co-founder of Eat Sleep Cycle, to explore the extraordinary journey of building one of Europe’s most innovative cycling hubs.

Louise shares how she and her partner turned seven rental bikes and a credit card into a thriving cycling community in Girona and Málaga. From surviving the toughest challenges in the cycling industry to reshaping how bike shops operate, her story is filled with lessons in resilience, diversification, and leadership.

We also dive into Louise’s experience as a female founder in a male-dominated industry, the role of cycling tourism in transforming local economies, and the values that keep Eat Sleep Cycle connected to its community.

Whether you’re a cyclist, entrepreneur, or simply looking for inspiration, this conversation will give you tools and motivation to keep moving forward.

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Social Links to Ride to Success:

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LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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