Meet new home marketing legend nd managing partner of Do You Convert, as we discuss marketing, sales, and leadership. Kevin is also the author of the popular book Presale Without Fail, and currently works with more than one hundred builders across the USA. Watch as we discuss how builders can navigate today's challenging market, why so many companies are chasing the wrong solutions, and what truly separates the organizations that continue to thrive from those that struggle. Watch, listen, and learn from one of the Zen masters of marketing for home builders.

• (00:00:08) - Kevin Oakley on Axia
• (00:00:22) - A Lesson from Your Bio
• (00:00:49) - Kevin Oakley on The Meaning of Life
• (00:03:02) - The Case for Contrarian Thinking
• (00:09:20) - The Real Cost of Cross-Promotion
• (00:14:42) - The Case for Competitive Minds
• (00:19:19) - Real Estate Experts: Back to the Basics
• (00:21:34) - Reinventing the Sales Process
• (00:25:35) - Talking to the Salespeople
• (00:26:16) - In the Elevator With Steve Jobs
• (00:28:03) - Building a Connected Sales Team
• (00:34:32) - How to Train and Develop an Online Sales Counselor
• (00:37:26) - Are You Scared That Your Home Won't Sell?
• (00:42:18) - The Most Important Use of AI-based Tools
• (00:47:52) - Americans Trust AI Less Than They Should
• (00:50:39) - How We Work With Builders on Digital Platforms
• (00:52:24) - The Online Sales and Marketing Summit
• (00:55:11) - What's the craziest assumption or surprise that you've uncovered in

The future is here! Jome has created outbound AI voice follow-up specifically for home builders that is revolutionizing the way follow-up is done and its effectiveness. Watch Roland chat with Jome founder Dan, & listen to real recordings, learn how to turn your current database of aged leads into a gold mine, as well as priceless follow-up tips.

Get your free database review to see the value of your old leads at Audit.Jome.com. Visit

Roland's website at www.Newhomesalesplus.com, or write to him at Roland@newhomesaleplus.com to learn more about Roland and his myriad of valuable coaching and consulting services.

What separates highly profitable builders from everyone else?

In this episode of the EXCIA Podcast, Roland Nairnsey interviews industry legend Bob Whitten, Founder of SMA Consulting. Bob reveals the proven principles that have helped home builders across North America improve profitability, strengthen leadership, and create sustainable growth.

Discover:

✅ The "People and Systems" formula for profitability

✅ The power of Even Flow scheduling

✅ How to recruit and retain top talent

✅ Why gross profit matters more than net profit

✅ The importance of Growth Reviews

✅ Bob's famous advice: "Hire Slow, Fire Fast"

If you're looking to improve performance, profitability, and leadership within your organization, you won't want to miss this conversation.