What if you built a great business—but no one wanted to buy it?

In this episode, Jeremy Vos business consultant and owner of Exit Factor breaks down the hard truths about exit planning, why most businesses never sell, and how to avoid the costly mistakes owners don’t see coming. Whether you’re thinking of selling in five years or still scaling, this conversation will reshape how you think about long-term strategy.

Jeremy pulls back the curtain on what it really takes to prepare a business for sale. From understanding what drives value to the surprising reasons most listings never close, Jeremy shares practical advice for owners who want to exit on their own terms. He outlines the components of a proper exit assessment, explains why early preparation is key, and offers insights on identifying buyers and increasing sale potential.

If you’re an entrepreneur or business owner, this is your must-hear roadmap to a successful, profitable exit.

Top 5 Takeaways:

• Jeremy explains how poor preparation, messy financials, and too much owner involvement often sabotage a potential exit before it even begins.

• A clear grasp of what makes your business attractive, from recurring revenue to systems, and why these are essential for increasing appeal and valuation.

• Why starting exit planning early gives owners the time they need to tighten operations, build strong teams, and enter negotiations with confidence.

• How most businesses are sold to outside buyers—highlighting the importance of preparing for a broader market, not just internal successors.

• From clean financials to reduced owner involvement, Jeremy explains how operational excellence drives demand and leads to stronger offers.

👤 About Jeremy Vos:

Jeremy Vos is the owner of Exit Factor and a trusted consultant for business owners looking to scale and sell. With deep expertise in strategic planning, business modeling, and growth consulting, Jeremy has helped countless entrepreneurs unlock value, streamline operations, and prepare for the next chapter—whether that’s an exit, succession, or scale-up. Known for his no-fluff approach, Jeremy is passionate about helping founders turn their businesses into assets that work for them, not the other way around.

Contact Info:

Website | https://exitfactor.com/offices/des-moines

LinkedIn | https://www.linkedin.com/in/jeremy-vos/

Facebook | https://www.facebook.com/jeremy.vos.906215