Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's rarely true.

In this episode of In Demand, Asia and Kim unpack how to shift your mindset from "This can't be solved" to "Who's already solved this, and how can I learn from them?"

They also introduce CUES, a prioritization framework that helps you focus on the right growth ideas instead of spinning your wheels.

Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.

• (00:00:55) - Why founders often treat growth problems like they’re unsolvable.
• (00:05:22) - There are a lot of founders creating pain for themselves by trying to reinvent the wheel.
• (00:08:02) - Almost every single growth problem has been solved before, you just need to find the people who did it.
• (00:09:00) - Books, articles, and experts: where to actually look for answers.
• (00:14:10) - Learning enough to get started and putting your knowledge into practice.
• (00:19:15) - One of the things founders need to be able to do at a high level is understand trade offs.
• (00:24:00) - What does the process look like for troubleshooting growth?
• (00:25:00) - What net revenue retention tells you and how to find and use it in ProfitWell.
• (00:34:00) - Spotting the levers: activation, positioning, and pricing.
• (00:39:00) - Prioritization traps: why common frameworks like ICE often fail.
• (00:42:55) - Try CUES instead: Confidence, Understanding, Ease, and Speed.
• (00:55:05) - Recapping what was covered on this episode.