Starting a clean beauty brand can feel overwhelming, especially when doubts creep in. Maybe you think you don’t have the right credentials or that the market is too saturated. In this episode, I’m tackling the top five limiting beliefs that stop aspiring beauty founders in their tracks—and I’m giving you real, actionable ways to push past them.

Plus, I’ll introduce you to the 12 biggest challenges in clean beauty and how this podcast will help you overcome them.

If you’re serious about launching or scaling your clean beauty brand, this podcast is for you. And if you need more guidance, be sure to check out my Start and Scale Accelerator—a program designed to help you build your brand the right way.

Overcoming the “I don’t have enough expertise” belief:

• Leverage your unique experience—your story is your biggest asset.

• Keep learning: take online courses, attend workshops, network with experts.

• Partner with professionals like formulators, dermatologists, or sustainability experts.

• Be transparent—customers love authenticity.

Standing out in a “saturated” market:

• Define your niche—don’t try to sell to everyone.

• Innovate with unique packaging, sustainability efforts, or a strong brand mission.

• Build a community—engage with your audience and share your brand story.

Starting a brand without a big budget:

• Start small—focus on one hero product instead of a full line.

• Use pre-orders or crowdfunding to raise initial funds.

• Minimize costs—work with small-batch manufacturers and indie formulators.

Competing with big brands:

• Highlight your brand’s unique selling point (USP).

• Small-batch brands have the advantage of high quality and personal connection.

• Offer top-tier customer service—make each customer feel valued.

Overcoming fear of failure:

• Reframe failure as feedback—it’s part of the process.

• Set realistic milestones instead of chasing overnight success.

• Surround yourself with support—join entrepreneur groups and find mentors.

• Start and Scale Accelerator | Discover the Ultimate A-Z Blueprint to Launch, Grow and Dominate the Clean Beauty Industry!

• Amy Galper’s Website | amygalper.com

• Instagram | @AmyGalper