EP01: Finding Your Target Audience
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EP01: Finding Your Target Audience
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Finding Your Target Audience
In whatever business you have, creating a niche market for yourself is crucial. In this episode, Matthew and Lukas discuss how you can find your target audience based on a series of guided questions. Listen as they also reveal tips for negotiation, leveraging referrals, and bringing value to any business conversation.
Key Points:
01:34 Ask these questions to find your target audience.
02:42 Define what you do.
06:43 What problem do you solve?
09:48 Who has the problem you’re solving?
10:38 How is the problem currently solved?
14:09 What happens if the problem is unsolved?
16:09 Hammer in your value proposition.
18:34 Who will be interested in your solution?
22:06 Where can you find your target audience?
26:58 Talk to other vendors.
29:13 Know what you bring to the party.
Matthew Bergvinson: https://www.linkedin.com/in/mbergvinson/
Lukas Ng: https://www.linkedin.com/in/lukas-ng/
Vigilante Holdings: https://www.linkedin.com/company/vigilante-holdings/