Welcome to a special 4-part series of The Sustainable Angler, where we tackle the most pressing sustainability regulations shaping the fishing and outdoor industries.

Over the next four weeks, I’ll be joined by James Pollack, environmental and regulatory lawyer at Marten Law, to unpack what brands need to know about PFAS (forever chemicals), Extended Producer Responsibility (EPR), and climate regulations.

At Emerger Strategies, I help brands reduce costs, enhance reputation, and increase customer loyalty by measuring and improving sustainability performance. But here’s the thing: sustainability isn’t just good for business—it’s essential for managing regulatory risk. That’s why this series is a must-listen for any fishing and outdoor brand navigating the complex world of compliance.

James works directly with outdoor gear, apparel, and footwear companies—helping them understand and comply with regulations around material inputs, emerging contaminants, green marketing claims, and climate impacts. His insights are a game-changer for brands looking to stay ahead of the curve.

In this first episode, we dive deep into PFAS (forever chemicals):
✅ What they are and why they matter
✅ How PFAS regulations impact fishing and outdoor products like waders, wading boots, rain jackets, and fluorocarbon fishing line
✅ How PFAS is found in our drinking water
✅ What brands and retailers can do to manage chemicals of concern like PFAS
…and much more.

If you’re a fishing or outdoor brand navigating sustainability and compliance—or just passionate about protecting the wild places we love—this series is for you.