EP 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas And What Actually Helps
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EP 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas And What Actually Helps
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This episode is for the first-gen Latina entrepreneur who’s been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck.
This isn’t an anti-strategy episode. It’s a real conversation about why the strategies you’ve been taught might not feel aligned — especially if you’re navigating survival mode, self-doubt, and systems that weren’t built with your lived experience in mind.
It’s not that strategy is wrong — it’s that strategy without identity doesn’t land for many of us. And that’s exactly what I’m breaking down in this solo episode.
Whether you're a Latina coach, a therapist becoming a coach, or you're just starting to build your own service-based business, this episode will help you understand what’s really going on beneath the surface — and what to do instead.
In this episode, I cover:-
Why traditional business strategy often fails first-gen business owners
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How cultural and generational narratives affect your success
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The role of identity in business growth
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How to grow a coaching business without burnout
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Three mindset shifts to build a business that honors your energy, story, and nervous system
This is an invitation to stop questioning your worth and start reclaiming your power. You’re not broken — the tools you were handed just weren’t designed for where you’re going. But that doesn’t mean you can’t build a powerful, sustainable business that aligns with who you are.
Ready to work together?
→ Book a 1:1 consult call to explore if private coaching is the next step: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule
→ Want to turn your skills into a thriving coaching business? Learn more about my signature group program, The Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective
Stay Connected!
→ Follow me on Instagram for weekly mindset shifts and behind-the-scenes coaching content: https://www.instagram.com/thelizfernandez/
→ Visit my website & Join my Email Community for more resources: https://thelizfernandez.com/
This episode is for you if you're searching for:
first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color