In this episode of 4200%, Anthony sits down with Janine Cascio, CEO and President of Simplending Financial. Janine shares how her leap from family office to founding her own company was driven by a passion for passive income and empowering women in a male-dominated industry. She explores the role of mindset, culture, and authenticity in scaling a business, explains why simplicity is key to growth, and reveals how she’s building a supportive space for her team and clients. Janine also hints at her upcoming book and shares timeless advice for founders ready to scale with purpose.

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(00:00:00) Introduction to Janine Cascio and Simplending Financial

(00:01:04) Janine's definition of scaling as self-development

(00:01:37) Her journey into lending and the spark to start her own company

(00:02:48) Making the leap from employee to founder

(00:03:50) How friends would describe her personality and drive

(00:04:44) Building the right team and putting people first

(00:05:56) Lessons learned from early missteps and the power of keeping it simple

(00:07:53) Reinventing herself through mindfulness, yoga, and emotional intelligence

(00:09:18) Tips for founders ready to scale: finding the right people and mission alignment

(00:10:50) Embracing authenticity and standing out as a woman in lending

(00:12:37) Creating a culture where the team can be themselves

(00:13:45) The importance of saying no to stay true to company values

(00:16:48) Providing value through community and education

(00:17:23) Recommended books that shaped Janine's mindset

(00:19:47) What's next for Simplending Financial: scaling nationwide and a new book

(00:23:04) Final advice: enjoying the process and embracing each moment

Links:

Anthony Geraci on LinkedIn: https://www.linkedin.com/in/anthony-geraci

Janine Cascio on LinkedIn: https://www.linkedin.com/in/janine-cascio-33181869

Simplending Financial: https://www.simplendingfinancial.com/