Join Mark Dronen as he takes you on a thrilling journey from Rockefeller Plaza to the Indy 500, sharing insights from collaborating with racing legends and launching innovative products like the Grill N Chill.

Mark discusses What He Learned in Auto Racing, including the art of balancing innovation with business strategy, and behind-the-scenes stories from the world of auto racing and entrepreneurship. Buckle up for a fun and insightful ride!

Key Topics

• Collaboration with Indy 500 champions opened new marketing avenues
• The creation and media success of the Grill and Chill as the ultimate tailgating experience
• Collaborations with racing legends and national brands
• Insights into managing supply chains and the importance of creative marketing
• Innovative marketing strategies can disrupt traditional industries
• Listening to outside counsel can provide valuable insights when driving innovation

Guest

Mark Dronen, Founder of Elevator 321

Chapters

00:00 From Technology to Tailgating: A Journey Begins 01:00 Innovating the Grill and Chill, the Ultimate Tailgating Experience 02:34 The Indy 500 Experience: Racing Legends and Marketing Strategies 04:08 Aligning Sales Strategy With Supply Chain 05:19 Disrupting Markets on a Budget 06:29 Aligning Promotional Activities With Inventory Management

About Elevator 321 and the College of Coaches

We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.