In this episode of ELI, host Priya welcomes Ashish Goyal, Co-founder of Fibe (formerly known as Early Salary). Fibe is a leading fintech app providing quick micro-credit and diverse financial solutions in India.Ashish shares his entrepreneurial journey (00:47), transitioning from a finance career to founding Early Salary in 2015 (01:41). He discusses:The market need and research behind launching Early Salary to serve young Indians needing access to credit (02:05).The target audience: young professionals, often migrating to cities, with high aspirations (02:56, 16:01).The rebranding journey from Early Salary to Fibe (Financial Vibes) to reflect a broader range of financial services (04:50).Fibe's diverse product offerings: skill upgradation loans, education financing (coaching, etc.), healthcare funding, solar panel financing, and personal cash loans (05:27, 11:52, 12:37, 13:26, 14:14, 14:33).The sophisticated risk assessment process, leveraging data analytics and AI to underwrite customers quickly and effectively, even those without traditional credit histories (09:06, 16:51).Real-world examples of AI application, including analyzing customer photographs for creditworthiness assessment and fraud detection (18:27, 20:10).Overcoming major challenges like demonetization and the COVID-19 pandemic, and how these periods spurred innovation (21:20, 25:12).Ashish's perspective on the rapidly evolving future of digital lending in India, emphasizing customer experience and the integration of technology (28:49).Tune in to learn about building a successful fintech company in India, the role of AI in modern finance, and insights into the digital lending landscape.#ELI #Fibe #EarlySalary #AshishGoyal #FintechIndia #DigitalLending #Entrepreneurship #AIinFinance #IndianStartups #Podcast