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ECom Email Marketing For Making $$ with Daniel Peleg
- 2022/09/12
- 再生時間： 42 分
- ポッドキャスト
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サマリー
あらすじ・解説
Daniel Peleg: A Brief Intro Hey, e-commerce fans, did you know that only 2% of your traffic is actually converting into actual sales? What happened to the other 98% you might ask? So today I'm interviewing my friend, Daniel Peleg who runs Email Composed, which is an agency that is specializing in helping eCommerce businesses to get more sales by setting up and optimizing their email marketing efforts. And by doing so, they are able to actually catch upto 16% of your traffic by converting them into email marketing leads, which they then can nurture and further convert into actual sales. Today, in this episode, Daniel will be sharing how he's doing so. How he is optimizing and setting up Opt-ins, automations, email flows and he's also talking about advanced strategies to capture email leads with paid advertisement. How he's setting up abandonment flows, not only one but three, and he gives out much more golden nuggets in this podcast. If you want to connect with Daniel, we have a Facebook group. Daniel will be also part of that group. And this is only for e-commerce owners so feel free to join us. https://youtu.be/zgKw315KaDU Episode Highlights At Email Composed, we have a program where we build and implement an email marketing strategy that covers the entire customer journey. Not just the first purchase that comes from ads, but really strengthening, repeat purchases and lifetime value through email automations and campaigns. We can boost the brand's overall revenue by 25% to 40%. (7:53)If you're a new store and don't have a popup yet, then definitely get a popup up and running. That way we are able to capture anything from 8% to 16% of the visitors, as opposed to just maybe 2% who actually convert into buyers. (13:50)We also built a browse abandonment flow for people who just browse some products on the site. These three abandonment flows alone now add around 20K additional revenue for their overall 300K revenue. That's an additional 20K monthly. (19:25)We created a new popup that had a more compelling copy and offer, and that, almost overnight, doubled the amount of Facebook traffic that they captured from 3% to 7%. (25:10) Email Composed Intro I grew up in Tel Aviv, Israel, aka the startup nation. I actually did work for Israeli tech companies and startup companies for years. At one point I started my entrepreneurial journey and left the country to start a life abroad. Today, as you mentioned, I run Email Composed, which is a team of email experts that help direct to consumer e-com brands to grow and to scale using email and SMS strategies. Outside of that, I love health and fitness. I'm a foodie, trying to balance being foodie with eating healthy—pretty challenging. I’m also doing workouts at the gym, generally growing and developing. We’ve known each other for about six years now and we live in the same city, but not every day, we get to sit and deep dive into our favorite topic. So, I'm excited to get started. DOWNLOAD THE PDF TRANSCRIPTION Daniel Peleg: The Beginnings Of Content Marketing I got into email marketing by a chance encounter. About 13 years ago, I was working in a marketing department of a financial services company. We weren't actually doing much in terms of emails, more like SEO and ads. We became friends with one of our clients and he told me about this new thing—selling online courses. He knew a guy who was making millions selling those courses to his email list.Wow. Now, info products were still a new thing back then. I thought, "Hmm, that's an interesting idea, I'm open to exploring." Long story short, we ended up working together as business partners and managed to accumulate quite a huge email list. That was the basis for the business. After six years of working together, I sold my share to my business partners. Since then, I've launched a few other businesses for which email was always one of the main revenue drivers for the business.