Lydia Amoah, the dynamic CEO of BACKLIGHT and visionary Founder of the Black Pound Report, is a beacon of inspiration in her commitment to diversity and inclusion. Her personal journey, marked by resilience and determination, is a testament to the transformative power

of diversity. Renowned for her pioneering work, Lydia is a leading figure in consultancy, data, and communications insights. She is also a highly respected business coach and mentor, guiding professionals and organisations towards success.

BACKLIGHT: Empowering Authentic Connections

Under Lydia’s exceptional leadership, BACKLIGHT is revolutionising how brands, ad agencies, and businesses communicate authentically with diverse audiences. Our innovative media planning tool, a testament to Lydia's vision and expertise, has proven to be a game-changer, empowering companies to connect genuinely with diverse demographics. It ensures their messages and marketing/communication strategies resonate meaningfully, instilling confidence in their effectiveness.

The Black Pound Report: Illuminating Consumer Insights

The Black Pound Report, a groundbreaking initiative spearheaded by Lydia, is pivotal research that illuminates the spending habits of Black and Multi-Ethnic consumer audiences in the UK and provides actionable insights on how businesses can successfully cater to these vibrant communities. This invaluable resource, showcasing Lydia's commitment to diversity, has helped companies like News UK and Channel 4 to foster more inclusive and effective marketing strategies.

Recognised Excellence

Lydia’s exceptional contributions have earned her a place among the Top 25 Black Entrepreneurs to Watch by the UK Black Business Show, sponsored by HSBC. Her recognition on the Diversity Power List 2023 and the Market Research Society - Liz Nelson Award for Social Impact underscore her influence and impact in promoting business diversity, further acknowledging her credibility and expertise.

Expertise and Services

Beyond data analysis, BACKLIGHT offers consultancy and bespoke training, helping companies create products, services, and campaigns that resonate with a diverse consumer audience. Lydia’s invaluable insights into Black, Asian, and Multi-Ethnic audiences and her successful C-suite business coaching have yielded tangible results for organisations. With her expertise as a business coach and mentor, Lydia empowers professionals and leaders to unlock their full potential, guiding them towards success in their endeavours.

Listen to find out how Lydia has found success in different aspects of her life, and what she would put in the guide...