E140: Why Gen Z Couples Aren’t Booking You — and How to Fix It
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E140: Why Gen Z Couples Aren’t Booking You — and How to Fix It
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Is your inbox quieter than usual? Feel like enquiries have dipped — and you don’t know why? You’re not alone.
Gen Z now makes up the majority of engaged couples… and they’re booking wedding suppliers in a totally different way. If you’re still selling like it’s 2015, you could be missing out on dream clients without even realising it.
In this episode, Katie & Roxy break down exactly how Gen Z couples shop, what turns them off, and how to update your content, pricing, and sales process to stay booked in 2025 and beyond.
You'll learn how to:
Grab Gen Z’s attention fast
Build trust before they enquire
Use social proof strategically
Decide if you should show pricing on your site
Make booking you feel seamless
💌 Plus, we share our go-to email platform Flodesk — it’s beautiful, easy-to-use, and perfect for wedding pros. Try it free + get 50% off via THIS LINK.