In this episode, Simone and HR expert Katherine Hartvickson dive deep into one of the most misunderstood — and often avoided — parts of running a business: Human Resources.

HR has a reputation problem. It’s often associated with getting written up, let go, or stuck in bureaucratic red tape. But the truth? Skipping HR is one of the most expensive mistakes a small business owner can make.

Katherine unpacks real-world examples of legal and financial fallout when HR is ignored, and explains how proactive HR systems not only protect your business but help it grow faster and more sustainably.

• Why HR gets a bad rap — and why that perception keeps owners from getting the help they need

• What happens when you wait too long: real-life legal issues that cost businesses tens of thousands

• When to bring in HR support (hint: it’s sooner than you think)

• Fractional HR vs. full-time HR — what small businesses really need

• Why platforms like Goco help, but aren’t the full solution

• How AI is both helping and hurting the hiring process

• The cost of bad hires — and how structured interviews can prevent them

• Legal traps most small businesses don’t even know they’re in

HR isn’t just about compliance. It’s about protecting your time, your team, and your bottom line. If you’re serious about growth, it’s time to stop avoiding HR — and start using it strategically.