Kit Brown-Hoekstra: Building a Thriving Consulting Business | The Thriving Through Podcast

In this episode of the Thriving Through Podcast, host AJ Riedel interviews Kit Brown-Hoekstra, founder of Comgenesis, who shares her 20+ year journey as a consultant helping global companies build effective content systems.
Kit reveals how she accidentally fell into consulting after being laid off during the dot-com crash and built a successful practice working with medical and biotech companies. She offers counterintuitive business wisdom including why raising your prices when business is slow actually works, the importance of valuing your expertise over your time, and how to build your "Jedi High Council" of business advisors.
Discover practical insights on evolving your marketing strategy, creating passive income streams, the value of hiring a virtual assistant, and critical advice for new consultants. Whether you're an established consultant or considering the leap to self-employment, Kit's transparent discussion about pricing, client relationships, and business development provides a roadmap for sustainable success.

Don't miss the surprise appearance of Kit's cat Yoda, who reminds us all of the realities (and joys) of working from home!

LinkedIn: https://www.linkedin.com/in/kit-brown-hoekstra/
Website: comgenesis.com/
Blog: pangaeapapers.com

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