
E06 Connection Before Transaction: Build Consulting Relationships That Last | John Losey
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In this episode of the Thriving Through Podcast, host AJ Riedel interviews John Losey, founder of the Into Wisdom group. John shares his journey as a consultant spanning from the early 1990s to present day, including his experience working within a corporate university for 10 years before returning to independent consulting.
Throughout the conversation, John discusses:
- His approach to guiding individuals and organizations to their "next best step" in growth and sustainability
- The importance of distinguishing between coaching and consulting
- His philosophy on developing effective organizational "playbooks" with clear purpose statements and actionable values
- Why relationship-building and "connection before transaction" is his preferred marketing approach over digital tactics
- How he uses workshops to connect with decision-makers in organizations
- His work on critical thinking training and helping non-technical people navigate AI
- Strategies for organizations managing change and transitions
John offers valuable insights for consultants, emphasizing the importance of focusing on serving clients while staying motivated by what matters personally to you. His approach is industry-agnostic, concentrating on helping clients figure out what's next for their business regardless of sector.
LinkedIn: https://www.linkedin.com/in/johnlosey/
Website: intowisdomgroup.com/
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