
E 803: How to Fund Your Beauty Brand Growth Without Giving Up Equity — with Marshall Lebovits
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Finding the right funding is one of the biggest challenges for emerging beauty brands today.
In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan.
They discuss real talk about what founders often miss when seeking funding, what financial documents you must have ready, and how to avoid costly mistakes when cash flow gets tight.
What you’ll learn:
✅ What asset-based funding is (and how it differs from VC or revenue-based loans)
✅ The pros and cons of asset-based funding for beauty and CPG brands
✅ Key financial systems and documents you need before applying
✅ What lenders look for — and what could disqualify you
✅ How to protect yourself and find the best funding partner for your business
✅ Why understanding your cash cycle is critical for success
If you're an emerging beauty founder thinking about how to finance your next stage of growth — this is an essential episode to tune into!
Links:
📌 Connect with Marshall Lebovits on LinkedIn
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website
🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!