In this episode, Monique sits down with Erica Cocilova, CMO of Ethique, to discuss how mission-driven beauty brands can scale without compromising their core values. Erica shares lessons from her career at powerhouse brands like Dove, Happy Baby, and Briogeo, and dives deep into Ethique’s recent rebrand journey. You'll hear real talk on sustainability, retail expansion with Ulta Beauty, smart funding strategies, and why finding the right team is crucial for long-term success. If you’re an emerging founder looking for tactical advice on growing a values-based beauty brand, this one’s for you.

What you'll learn:

• Why sustainability and commercial success can go hand in hand
  
  

• The importance of focusing your brand story
  
  

• How to approach retail expansion strategically
  
  

• How to find financial partners that align with your mission
  
  

• Why sampling is a non-negotiable strategy for growth
  
  

• The two must-have hires for scaling an emerging brand
  
  

🎧 Listen now and learn how to build a brand that stays true to its purpose — and grows big!

Links:
📌 Connect with Erica Cocilova on LinkedIn
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

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