In this episode of the Scaling Emerging Beauty Podcast, I sit down with Dwight Allen O’Neal and Karess Rosemé, the co-founders of Rose Neal Collective, a boutique agency dedicated to enhancing the beauty experience for BIPOC consumers and emerging brands. We dive into the critical role of in-store events, field sales teams, and trade marketing in building brand awareness and driving retail success.

We cover:
- How in-store events create memorable experiences that convert shoppers into loyal customers
- The importance of field sales teams in ensuring brand education, visibility, and advocacy at retail
- Strategies for measuring the ROI of in-store activations and event-driven sales
- Why trade marketing is a game-changer for emerging beauty brands
- How brands can leverage retail partnerships to scale successfully

If you’re a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with actionable insights to help you scale smarter and faster.

🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast platform!

Links:
Rose Neal Collective – https://www.roseneal.com
Dwight Allen O’Neal on LinkedIn – https://www.linkedin.com/in/dwight-allen-oneal-8340b3103/
Karess Rosemé on LinkedIn – https://www.linkedin.com/in/karess-rosem%C3%A9-b10623111/

Scaling Emerging Beauty & Monique Benoit –
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

Subscribe to the Scaling Emerging Beauty Podcast for expert tips on growing your beauty brand!