She Builds Mnandi is a series honouring and showcasing African female entrepreneurs
My first guest for the series is Carmen Ely, Founder of of Play With Me ZA. Carmen created her boutique intimacy shop in Johannesburg to empower women through sensual self-awareness—born from her own journey of reclaiming pleasure after a few painful and healing life experiences.
Play With Me ZA isn’t just a sex shop—it’s a feminine, elegant, and emotionally intelligent space that invites women to explore intimacy with grace and curiosity.
Come and play with us In this evocative episode, as I sit down with Carmen—entrepreneur, sensuality guide, and cultural disruptor—for a raw and reverent exploration of pleasure, reclamation, and radical intimacy. What begins as a story of personal transformation unfolds into a layered reflection on Carmen’s divorce, her struggle to prioritise her own pleasure, and the unexpected evolution of her adult toy store into a healing sanctuary.
Carmen shares how her business became less about products and more about the deep, vulnerable conversations with clients—conversations that helped them confront shame, guilt, and cultural conditioning around sexuality. Now, she’s expanding into the creation of dungeon spaces: intentional, consent-based environments that honour kink, edge-play, and the full spectrum of erotic expression.
Throughout the episode, Carmen gently invites listeners to dip their toes into their own edges—to explore the blocks, beliefs, and inherited scripts that shape their relationship to intimacy. For her, communication is the cornerstone of any erotic or emotional connection. It’s not just about what we do, but how we speak, listen, and co-create safety.
This episode invites listeners to meet themselves at the edge—where curiosity becomes courage, and healing begins with truth.
How to reach Carmen Ely and Play with Me.ZA
https://www.instagram.com/playwithmeza/
https://playwithme.co.za/?srsltid=AfmBOoqRVpFGdlsoO0YkrKHaoZKaxi0I7T2e39JpHJux2ZnLADyEsKgB