『Do Good and Do Well』のカバーアート

Do Good and Do Well

Do Good and Do Well

著者： Sarah Fox
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 I'm Sarah Fox and this is Do Good and Do Well, a podcast for purpose driven leaders and founders exploring how you can make a positive contribution without burning out. Join me as I talk to people about ways we can do good in our work and businesses, about how we can lean into our values and what matters and take care of ourselves in the process.Sarah Fox 2020 - 2025 マネジメント・リーダーシップ リーダーシップ 社会科学 経済学
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  • Reframing 'Icky' Sales and Finding Your Purpose-Driven Message with Liz Painter

    Reframing 'Icky' Sales and Finding Your Purpose-Driven Message with Liz Painter
    2025/11/23
    n this episode of the Do Good and Do Well podcast, I talk with Liz Painter, an experienced messaging strategist and copywriter. With over two decades in journalism, software, and technology, Liz now dedicates her skills to helping purpose-led organizations communicate with authenticity and integrity. We dive into the tricky challenge of marketing and sales when it feels "icky"222. Liz shares her journey to align her work with her deep-seated desire to make a difference. We discuss the power of deeply understanding your audience through research and the non-negotiable role of integrity in all forms of communication. This is a grounded conversation about finding clarity, staying true to your values, and building a business that genuinely makes a positive impact. 💡 Key Takeaways Reframing Sales: Sales and marketing aren't inherently "evil". They are simply about telling people how you can help them. If you're really good at something, it's "rude" not to tell people about it, as this is how you make a difference Integrity is Core: Liz's background in journalism taught her to always maintain a core of integrity. This means only using marketing tactics you are genuinely comfortable with, especially when you are a purpose-driven organization. Deep Audience Understanding is Key: To communicate meaningfully, you must deeply understand your customer. The most effective method is to talk to them (e.g., customer interviews), but you can also use methods like review mining on sites like Amazon or Reddit to understand their motivations and problems. The Power of a Point of View: To be noticed and engage people, your organization needs to be clear on its point of view. Define what your organization thinks about specific industry issues and what it aims to make better. Actionable Clarity Exercise: To get in touch with your purpose and find your authentic voice, try a simple exercise: handwrite a letter to one specific customer or supporter, expressing why you do what you do and what you want to change. ⏱️ Episode Highlights 03:22: Liz explains her "pull" to work with purpose-driven organizations, reflecting on a personal need to have a positive impact on the world. 06:58: We discuss how Liz's journalism background emphasizes integrity, storytelling, and conciseness, contrasting this with the often-manipulative online marketing tactics. 08:58: Liz shares a defining moment from her journalism days – the ethical discomfort of the "death knock" – which cemented her core value of integrity in her work. 11:58: The crucial importance of conducting customer interviews (or "having a chat") to deeply understand your audience and uncover their true motivations for buying. 5:02: The value of an external person (like Liz) to help a founder gain clarity and a new perspective on their business and messaging 👤 About the Guest: Liz Painter Liz Painter is a messaging strategist and copywriter specialising in customer research, email marketing, and website copywriting, particularly for purpose-led businesses and organisation. LinkedIn: (The best place to find Liz): linkedin.com/in/lizpainter Website: commacomma.co.uk https://www.instagram.com/commacommacopy/ 🔗 Episode Links Peta O'Brien's Podcast: The Soapbox Podcast Lucy Lucraft: lucylucraft.co.uk (Producer) I would love to hear what you think of this episode, so please find me on Linked In (https://www.linkedin.com/in/sarahfoxcoach/). This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) You can find me on Linked In, or sign up to my weekly newsletter https://dogoodanddowell.myflodesk.com/newsletter which is where you'll find the best of me. I send emails on doing good and doing well and some behind-the-scenes stuff. Or if you're a coach and want tailored supervision and business development support, join this newsletter instead (Still Coaching: https://dogoodanddowell.myflodesk.com/still-coaching).
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    49 分
  • Challenging the Status Quo, One Marathon at a Time with Hannah Cox

    Challenging the Status Quo, One Marathon at a Time with Hannah Cox
    2025/10/27
    In this episode, I speak with Hannah Cox, a business owner, runner, and community builder who is about to embark on an extraordinary challenge: Project Salt Run. This involves running 100 marathons in 100 days across India, following the route of a forgotten 4,000-kilometre-long hedge, to raise £1 million for charity. This is a conversation about the difference between doing a good job and doing good work, turning obsession into purpose, and the power of refusing to accept the status quo. Hannah shares the story behind her businesses, Better Not Stop and the Better Business Network, and how her father's final words continue to shape the choices she makes today. We discuss building communities, facing uncomfortable conversations, and why she believes we are not powerless to create change. Key Takeaways Doing Good Work vs. Doing a Good Job: Hannah distinguishes between doing a good job (being reliable and hardworking) and doing good work, which involves aligning your professional life with your personal values, such as caring for people and the planet. For her, a successful business is not just financially profitable but is also making the world a better place. ‌ The Power of Asking for Help: Asking for help is not a sign of weakness but an act of vulnerability. Hannah learned from her mother that if you do not ask, you do not get, and the worst that can happen is someone says no, leaving you in the same position you were already in. ‌ Ideas Land When the Time is Right: Hannah was obsessed with the story of the Great Hedge of India for ten years before the idea for Project Salt Run fully formed. This shows that an idea might not work initially, but it can be revisited later when you have had new experiences that allow it to develop into what it needs to be. ‌ Refuse to Accept the Status Quo: The project is about challenging the idea that we are powerless to create change. Hannah discusses how significant societal shifts, like the introduction of the weekend, have happened because people refused to accept things as they were. ‌ Episode Highlights [04:36] Hannah discusses the career shift she made in her thirties, moving from wanting to do a good job to wanting to do good work that aligned with her values. ‌ [15:10] The origin of the Better Business Network, which started from a single LinkedIn post seeking a community of business owners who care about people and the planet. ‌ [29:21] Hannah introduces Project Salt Run, explaining her decade-long fascination with the Great Hedge of India and how it evolved into a plan to run 100 marathons in 100 days ‌ [53:15] Hannah's advice for people who want to make an impact but do not know where to start: ask yourself why you want to make a difference and ensure the reason makes sense to you About the Guest Hannah Cox is the founder of Better Not Stop and the Better Business Network, organisations dedicated to helping purpose-driven businesses grow their impact. Episode Links 1% for the Planet Website: https://www.onepercentfortheplanet.org/ Frank Water Website: https://www.frankwater.com/ ClientEarth Website: https://www.clientearth.org/ Big Change Website: https://www.bigchangecampaign.com/ Project Salt Run Website: https://projectsaltrun.com/ Follow on social media: LinkedIn, Instagram, TikTok (@projectsaltrun) Better Business Network Hannah's business network for purpose-driven entrepreneurs Website: https://thebetterbusinessnetwork.co.uk/ betternotstop Hannah's sustainability consultancy and B Corp certification service Website: https://betternotstop.com/ B Lab Website: https://www.bcorporation.net/ Better Business Act Website: https://betterbusinessact.org/ Big Magic by Elizabeth Gilbert Buy on BookShop.org Year Compass Website: https://yearcompass.com/ Make Good Design Website: https://makegooddesign.co.uk/ Additional Resources The Great Hedge of India by Roy Moxham The book that inspired Hannah's journey Buy on Bookshop.org You can find me on Linked In, or sign up to my weekly newsletter Sarah Fox Newsletter where you'll find the best of me. I send emails on doing good and doing well and some behind-the-scenes stuff. Or if you're a coach and want tailored supervision and business development support, join this newsletter instead Still Coaching.
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    1 時間 2 分
  • From Public Service to Professional Coach with Sandra Whiles

    From Public Service to Professional Coach with Sandra Whiles
    2025/09/28
    In this episode, Sarah is joined by Sandra Whiles, a coach, mentor, and author. Sandra shares her journey from a long and successful career in public service, including twelve years as a Chief Executive of a council, to becoming a professional coach. She discusses the motivations behind this significant career transition, the importance of leaving a role well, and how she found a new way to make a difference. Sandra also talks about the process of writing her new book on coaching, The Coaching Tools Compendium. Key Takeaways Understanding your core values, such as challenge and security, is crucial for navigating career crossroads and making decisions that feel aligned with who you are. A successful career transition involves practical planning. This can include getting qualified, seeking support from a coach or network, and giving yourself time and space to explore what comes next. When starting a new business, it is useful to focus on the activities that generate energy and connection, like meeting people, rather than getting distracted by perfecting things like a website early on. Building a support team is just as important in self-employment as it is in an organisation. Recognise what you are not good at, or get no energy from, and find others who can help. Episode Highlights 03:20: What first drew Sandra to a career in the public sector. 05:35: The realisation of the impact a leader can have on culture and people, and the desire to become a Chief Executive. 11:30: The external prompts and internal realisations that led to the decision to train as a professional coach. 27:00: Lessons learned from starting a business, including avoiding "comparisonitis" and the distraction of shiny objects. 38:10: The philosophy behind Sandra's book – moving beyond a simple list of tools to help coaches develop their own practice and confidence. About the Guest You can connect with Sandra via her website and on social media: Website: sandrawhilescoaching.comLinkedIn: Sandra Whiles Episode Links Peter Mosley's Books - details on his website - Pete MosleyBuy Sandra's new book: https://sandrawhilescoaching.com/the-book/ Use the code 2U2XJN I would love to hear what you think of this episode, so please find me on LinkedIn (https://www.linkedin.com/in/sarahfoxcoach/). This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!
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    51 分
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