In this episode of Master the Media, Amy Gorin answers a question many healthcare pros wonder about: Do you need a social media following to work with brands? The short answer is NO. Amy explains why your credentials matter more than your follower count and shares easy ways to get noticed without posting all the time. She talks about using media interviews to grow your email list or Instagram and how brands often care more about your expertise than your reach. You’ll also hear about different ways to get paid, like writing blog posts, making content for a brand’s page, or helping with product development. Whether you love social or avoid it completely, this episode gives real advice that works.

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Episode highlights:
(0:00) Intro
(2:39) Do you really need social media?
(4:50) Why a small following can still help
(6:10) Finding your niche and audience
(9:48) How media quotes grow your brand
(13:27) Attracting brands with helpful content
(14:39) How to work with brands without social
(20:29) What to do first if you’re feeling stuck
(21:41) Outro

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