『Do It My Way Podcast』のカバーアート

Do It My Way Podcast

Do It My Way Podcast

著者： Deedra Determan
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概要
 DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Stop Trying to Be an Expert. Serve the Person You Used to Be.

    Stop Trying to Be an Expert. Serve the Person You Used to Be.
    2026/09/24

    What if the thing you've spent years trying to figure out…is actually the thing you're meant to teach?

    One of the easiest ways to create a coaching program is to serve the person you once were.

    Think about it.

    What was your storm?

    What were you struggling with?

    What mistakes did you make?

    What did you finally figure out?

    And most importantly…

    What do you know now that you desperately needed to know back then?

    That's where your personal brand gets powerful.

    Because you don't need to pretend to be someone you're not. You don't need another certification. And you don't need to reinvent the wheel.

    You need to take what you've lived, what you've learned and what you've figured out, and create a shortcut for someone who is standing where you once stood.

    Your mistakes can become your method.

    Your experience can become your expertise.

    And your story can become the foundation of a business.

    In this week's episode of Do It My Way, I'm breaking down how to turn your own journey into a personal brand and coaching program, and why showing up as YOU may be your biggest competitive advantage.

    Because someone out there is where you were five years ago.

    And they don't need you to be perfect.

    They need you to show them the way.
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    19 分
  • The Work Behind the Success – Shawn Peters

    The Work Behind the Success – Shawn Peters
    2026/10/01
    After 20 years in real estate, Shawn Peters has learned that selling homes is only part of the job. The real business is built on relationships, trust, consistency, and staying connected long after the sale.
    Shawn's career began after working as a paralegal, becoming a mom, and eventually stepping into property management with her husband before building a career in real estate. What started with friends trusting her to sell their homes grew into a career specializing in high-end real estate.

    In this episode, Shawn shares how she built her business through referrals, why she believes your personal brand matters, and how social media has changed the way people buy and sell homes. She also talks about working alongside her son, Drew, who brings a younger perspective to the business and has taught her a few things along the way.

    Shawn opens up about navigating the 2008 housing crash, the work ethic it takes to stay successful in a competitive industry, and why she has always chosen to personally guide her clients rather than build a large team. She also shares her recent move to Sotheby's, what's next in her career, and how years of hard work have helped her create one of her greatest luxuries: more freedom with her time.
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    33 分
  • Who Is In Your Circle of Influence

    Who Is In Your Circle of Influence
    2026/10/08

    I was listening to a client speak the other day about her "Board of Directors" in her life and it got me thinking about the people in my life.

    Who is in your Circle of Influence?

    Not just your friends.

    Not just your family.

    I mean the people who influence how you think, the decisions you make, the risks you take, and ultimately, the person you're becoming.

    Because I don't think we're supposed to have one person who fills every role in our life.

    We need the Truth Teller who will say what we need to hear.

    The Challenger who pushes us to think bigger.

    The Believer who reminds us who we are when we forget.

    The Expert who knows what we don't.

    The Health Advocate who reminds us that our health is part of our success.

    And yes… the Fun Friend who reminds us that life isn't supposed to be all work.

    But here's the question that really got me:

    Are the people in your Circle of Influence helping you become the woman you want to become?

    And just as importantly…

    Whose Circle of Influence are YOU in?

    That's what I'm talking about on this week's episode of Do It My Way.

    Because your Circle of Influence isn't about surrounding yourself with people who think like you.

    It's about surrounding yourself with people who help you think better.

    Listen to this week's episode and then take a look at your own circle. You might realize you're missing someone you need—or realize just how lucky you are to have the people already there.

    Now go do it your way!
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    31 分
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