Continuing our conversation with Joe Cicero - founder of The Yard - we dig into his history of playing football in college, laying an early foundation for consistent training, and the unique challenges he's faced in managing himself and his businesses while building his own fitness.
We'll break down the approach he's adopted to build muscle, lose fat, and prep for his next competition without compromising in life or business. Many of the lessons here and pieces of Joe's approach will apply to any of you who feel that your lives are exceptionally busy.

Find Joe at:
The Yard
The Yard on Instagram
Joe's Instagram

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In this episode, we sit down with Joe Cicero - founder of The Yard - to talk about the inception of the reservation-based fitness model, empowering personal trainers to scale their own businesses, and his transition from a 9 to 5 into entrepreneurship. In Episode #4 we'll dive into the unique challenges he's faced in his own fitness and the approach he's adopted to build muscle, lose fat, and prep for his next competition without compromising in life or business.

Find Joe at:
The Yard
The Yard on Instagram
Joe's Instagram

Find all my stuff

Episode 2 is a continuation of my conversation with Ricky Yee of Analog33 Media. We break down the pros and cons of hiring a trainer, a coach, finding a program online, and learning via trial and error. We discuss all the things that make a good coach (as well as a few red flags to watch out for), and some general business advice.

I did also want to say a huge personal thank you to Ricky for pushing me to start this and helping me get this off the ground. We've already recorded Episodes 2-4 and I'm excited to share each one with you all.

Find Ricky at:
Instagram
Analog33
YouTube

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