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  • How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't

    How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't
    2026/09/22

    In this episode, I sat down with Phil Berry, founder and CEO of Northwind Health, who has bootstrapped the company for nearly 18 years to over 100 people and close to $100M in revenue while taking on massive healthcare incumbents. We compare his early survival-mode years—keeping headcount lean, fearing payroll, and carrying the business himself—with his shift toward intentional growth, leadership hiring, and asking what the business is “called to do” beyond his personal identity. Phil shares how meaning emerged through employee wins and patient outcomes, shaped by his Catholic faith and a focus on human dignity, which he frames as serving “souls,” not “lives” or “belly buttons.” We also unpack why the healthcare system functions as “sick care,” why big players can’t structurally reduce costs, and how Northwind aims to scale high-touch, waste-removing, outcomes-driven care.


    01:13 Founder Mindset Shifts

    02:18 Early Hiring and Survival

    06:24 Finding Meaning in Work

    10:25 Planning Beyond Survival

    13:10 Belief and Big Bets

    14:42 Stewardship and Scaling

    20:04 Separating Identity from Business

    22:08 Is Growth Always Right

    26:46 Leading in the Tension

    30:06 Human Flourishing Thesis

    34:01 Fixing Sick Care at Scale

    39:14 Human Dignity in Healthcare

    42:49 Defining a Human Soul

    Connect with Phillip:

    • Northwind https://www.northwindhealth.com

    Personal website: https://www.phillipberry.com

    phil.berry@northwindhealth.com


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    48 分
  • How to Close In on the Last 8%: The Part of Every Hard Conversation We Leave Unsaid With Bill Benjamin

    How to Close In on the Last 8%: The Part of Every Hard Conversation We Leave Unsaid With Bill Benjamin
    2026/09/16

    I sat down with Bill Benjamin to break down his research on the “last 8%”—the small but crucial part of a difficult conversation or decision we often hold back because it feels risky. Bill shares how the idea started with two executives, then expanded through studies of 34,000+ people, showing we leave an average of 7.56% unsaid, and why our brains treat conflict like a threat. We talk about recognizing last 8% moments through body cues and behaviors, the two pillars of high-performing teams (connection and courage), and common defaults like avoiding or “making a mess.” We also cover why psychological safety alone isn’t enough, how leaders can model curiosity and set team norms, and why these human skills matter even more as AI adoption struggles due to fear and disengagement.


    00:07 Why We Hold Back

    01:33 What the Research Shows

    02:36 Brain Science of Fear

    03:06 Last Eight Percent Moments

    03:42 Individual vs Environment

    05:03 Body Awareness Framework

    07:58 Beyond Psychological Safety

    09:53 Avoiders and Make a Mess

    11:10 Skillful Hard Conversations

    12:32 Founder Modeling and Norms

    14:50 AI Makes Humans Matter

    18:51 Disengagement and Connection

    20:09 Who Does It Best

    22:20 Bill Personal Turning Point

    24:06 Toughest Partner Moment


    Connect with Bill:

    • www.ihhp.com

    • https://www.linkedin.com/in/bill-benjamin-12b671/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    31 分
  • AI As Strategy Workshop: Work And Grow At The Speed of Your Thoughts

    AI As Strategy Workshop: Work And Grow At The Speed of Your Thoughts
    2026/09/08
    AI As Strategy Workshop: Work and Grow at the Speed of Your ThoughtsMost conversations about AI begin with the model. This workshop begins with the business.In this episode explores AI as a strategy question across ownership, ethics, operating design, pricing, and net new value. Raul breaks down the AI COO harness he built for Do Good Work, explains the 5 ingredients inside it, and shares practical examples of how agents support his work without taking control of the relationships or decisions that matter.Use the episode as a workshop with your team. By the end, you will have 2 questions to work through: what you wish your business could do today, and where your business model will need to evolve next.What You'll LearnWhy a good model is just a brilliant stranger, and what makes AI useful inside a real businessThe 3 parts of AI sovereignty: your data, the model, and the harness around bothHow the restaurant analogy explains orchestrators, agents, skills, hooks, memory, and rulesThe 5 ingredients every owned AI system needsWhy every product carries a belief about people, and how Raul's 9 operating values protect human flourishingWhy memory, security, compliance, and human approval have to be designed togetherThe difference between automation, augmentation, and net new value5 examples from Raul's AI COO, including daily briefings, content production, searchable business memory, relationship research, and quality controlHow AI moves value up the Service Stack toward judgment, transformation, accountability, and beliefThe 4 pricing choices in the New Value QuadrantWhy speed to value is becoming a critical measure for product and fulfillment teams2 reflection questions to help you decide where AI belongs in your businessChapters[00:00] Why I'm sharing this workshop [01:14] Work and grow at the speed of your thoughts [01:24] The goal: own your AI instead of only renting access [01:45] What the workshop will help you decide [02:10] Why I built my own AI COO [03:14] The experience that shaped what I built [03:48] AI sovereignty: data, model, and harness [04:33] Why a good model is just a brilliant stranger [05:17] The restaurant analogy for an AI harness [06:43] The 5 ingredients: agents, skills, hooks, memory, and rules [08:29] Human flourishing and the values inside the system [10:43] Why memory improves the system over time [11:08] Security, compliance, and human approval [12:04] One orchestrator with a team of specialists [14:06] What AI actually makes possible [14:38] Automation, augmentation, and net new value [19:54] Examples from inside my own AI COO [24:28] Quality loops and the chain [26:10] How AI moves value up the Service Stack [28:08] The AI pricing trap [29:40] How service business pricing is already changing [30:21] The 4 choices in the New Value Quadrant [34:46] Speed to value as a new KPI [35:31] Why the advantage window will not stay open forever [36:34] The written workshop and reflection questions [36:49] Question 1: what do you wish you could do but are not doing [38:34] Question 2: where will your business model evolve [39:37] The build manual and additional resourcesReflection Questions1. What do you wish you could do, but are not doing today?Name the bottleneck, opportunity, client outcome, product, or operating improvement you already know deserves attention. Then decide whether it is actually solvable with AI, which data and model it requires, what should live in the harness, and which decisions must stay human.2. Where will your business model evolve, or be forced to change?Review your value proposition, customer segments, channels, customer relationships, revenue structure, costs, and key partners. Look for where AI compresses an input and where that new capacity can create greater value for the people you serve.ResourcesFree Build ManualThe AI Growth Harness Manual: the open sourced architecture to build an owned AI system with your own agentMore on StrategyHow AI Will Evolve the 7 Parts of Your Consulting Business ModelOn Creating Net New ValueThe New Value Quadrant: How to Price in the Agentic EraThe Service Stack: What Remains When AI Eats Client Services
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    38 分
  • Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies

    Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies
    2026/07/31

    In this episode, I sit down with Taylor Black, who leads AI and venture ecosystem work in Microsoft’s Office of the CTO and brings a deep “better-formed humans” conviction to the AI conversation. We draw a hard line between intelligence (statistical knowing) and insight—where a human knower makes the categorical leap to “this is true,” what Taylor calls grasping the “virtually unconditioned.” We talk about how LLMs can pattern experience to help us reach insight but can’t replace judgment, and why venture building should be anthropology-first: every product ships an implicit view of the human person. We cover the risk of using AI as an oracle that shortcuts productive struggle (especially in education), the importance of humility and sustaining the tension of inquiry for product-market fit, and Taylor’s “cold storage” idea—using AI as a context engine to shelve, monitor, and revive ventures when conditions change. We close on the key builder question: not what can we build, but what ought we build?


    02:08 Intelligence vs Insight

    02:58 Statistical Knowing

    05:02 Virtually Unconditioned

    09:02 Using AI Without Outsourcing Judgment

    11:39 Formation in Venture Building

    14:19 Anthropology First Product Design

    17:56 Hard Rules for Human Flourishing

    18:53 What Ought We Build

    21:20 Humility and Idea Flow Playbooks

    24:19 Probabilistic Products and Implicit Anthropology

    28:48 AI as Oracle in Education

    34:29 Cold Storage for Venture Ideas


    Connect with Taylor:

    • https://substack.com/@pourbrew

    • https://www.linkedin.com/in/blacktaylor/

    • https://leonum.catholic.edu/

    • https://innovate.pourbrew.me/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    38 分
  • Why Resistance Means Change Is Working with Michael Lopez, Fortune 500 Transformation Consultant

    Why Resistance Means Change Is Working with Michael Lopez, Fortune 500 Transformation Consultant
    2026/07/29

    In this episode, I sit down with Michael Lopez, a Fortune 500 transformation consultant and author of “Change,” to break down why stress and resistance can be biological signs that change is working and why leaders often abandon transformation too early. We unpack Michael’s national workforce study, Rethinking Change Management, which surveyed 1,000 U.S. employees and found “zero overlap” between the top five change supports companies provide (like emails, newsletters, and training) and the top five things employees say they actually need (time and space to experiment, coaching, permission to fail, and leaders modeling change). We also discuss the AI readiness gap—65% of executives feeling ready versus about 29% of employees—and how “licenses without direction” leads to passive resistance and stalled pilots. Michael shares what real change requires: honest expectations, redesigned incentives, and an 18–24 month adaptation journey.


    01:12 Stress Means Progress

    03:29 Diagnosing Change Problems

    05:22 Nuclear Plant Case Study

    07:32 Why Playbooks Fail

    09:58 The Easy Button Trap

    12:23 Pricing Change Work

    16:42 Zero Overlap Finding

    19:37 AI Readiness Gap

    22:40 Redesigning Change Strategy


    Connect with Michael:

    • www.michaeljlopez.coach, IG - @michaeljlopez9, LinkedIn - https://www.linkedin.com/in/michael-j-lopez9/ , X - @MichaelJLopez9


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io/apply

    • Free Growth Resources: https://dogoodwork.io/free-growth-resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    30 分
  • The Thing That's Slowing Your Company Down Is Also Your Biggest Opportunity with Jim Schleckser (The CEO Project)

    The Thing That's Slowing Your Company Down Is Also Your Biggest Opportunity with Jim Schleckser (The CEO Project)
    2026/07/17

    In this episode, I’m joined by Jim Schleckser, founder and CEO of The CEO Project, to break down how CEOs identify and fix the real constraint in their business. We cover practical signals for finding the “kink in the hose,” including where inventory accumulates, cycle time slows, congestion builds, or customer complaints spike—and why top-performing CEOs consistently spend meaningful time at the constraint. Jim explains when the CEO becomes the bottleneck (as the constant decider or by staying stuck in a functional role) and shares his Five Hats framework: learner/analyst and player to find constraints, and architect, coach, and engineer to solve them through business design, talent, and systems. We also dig into why values and mission are part of the operating system, Jim’s grounded view of AI as mostly augmentation amid hype, and what business types may be more resilient long term.


    01:25 Why Constraints Matter

    03:27 Finding the Business Kink

    04:51 When the CEO Is Bottleneck

    07:27 Five Hats Framework

    09:14 Design Talent Systems Fixes

    12:27 Big Model Shifts and Pivots

    13:24 Balancing CEO Hats Over Time

    13:59 Client Story Clairvoyant Service

    14:38 Firing Unprofitable Clients

    15:39 Small Shifts That Matter

    16:13 AI as Human Amplifier

    17:06 Hype Cycles and ROI

    18:39 Is AI Creating New Value

    21:18 Professional Services Pricing Shock

    22:29 Best Businesses in an AI Future

    24:46 Constraints Versus Opportunities

    25:19 CEO Surprises and AI Doomsday


    Connect with Jim:

    • IG: @the_ceoproject

    • Twitter: @the_CEO_Project

    • YouTube: https://www.youtube.com/@CEOProject

    • LinkedIn: https://www.linkedin.com/in/jimschleckser/

    • Links: Podcast: https://theceoproject.com/the-podcast/

    • Website: https://theceoproject.com/ and https://jimschleckser.com/great-ceos-are-lazy/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/


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    30 分
  • How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control

    How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control
    2026/06/29

    I sat down with John Johnson, founding CEO of Patmos Hosting, to unpack how he bootstrapped a data center company with no outside capital after a big tech host threatened to cancel a client, leading him to pursue independence by “controlling the dirt.” We talk about his rule “he who pays, rules,” why he believes VC money erodes a founder’s mission, and how owning infrastructure and going upstream helps you control your destiny and protect your data. John also explores AI’s risks—counterfeit human personhood and reducing humans to artifacts—while arguing for a renaissance where authentic humanity becomes a premium. He shares how Patmos is redeveloping the old Kansas City Star printing press into a C-PACE financed, assessed clean-energy data center plus a downtown tech hub to create jobs and urban renewal. We also discuss his Albertus Magnus Institute and his North Star: human freedom.


    03:25 Counterfeit Humanity & the Organic Human Market

    08:07 AI and the Technocratic Paradigm

    11:21 The Human Renaissance: Practical Counter-Revolution

    14:08 Owning the Dirt: Freedom Through Education & Independence

    14:20 John's Journey: From Ministry to Data Centers

    22:55 Patmos: Free Speech Hosting & AI Infrastructure

    27:23 Data Centers, Sustainability & The Kansas City Story

    32:20 Owning Your Own Data & Patmos Phase Two

    Connect with John:

    • https://patmos.tech/

    • https://magnusinstitute.org/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    40 分
  • Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard

    Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard
    2026/06/25

    In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how fast AI is reshaping business models—Ronan compared it to waking up and finding the snow gone overnight—and why he refuses to build SaaS right now. He explained “dark data” hidden in sales call transcripts, how he enriches CRMs into “evergreen” systems, and how those insights feed content and GEO/answer optimization. We also covered tool-stack volatility, internal tooling vs productizing, structuring teams around learning speed, value-based pricing and price elasticity, and we had an honest disagreement on co-risking and revenue-share deals.


    01:36 AI Overwhelm and Pace

    03:19 Snowstorm Business Models

    04:13 No SaaS Moat Strategy

    05:09 Signals Into the CRM

    06:45 Dark Data and Transcripts

    08:55 Scaling Clients and LTV

    15:49 Team Structure and Learning

    19:41 Agents vs SOP Iteration

    24:39 Standardize Custom Work

    24:59 Value Based Pricing Framework

    27:48 Cost Savings Case Study

    30:16 Pricing as Perception

    31:49 Why Upside Deals Fail

    35:36 Confidence and Client Execution

    36:34 Staying Ahead of AI Curve

    39:37 Creativity and Feedback Loops

    Connect with Ronan:

    • https://www.linkedin.com/in/ronan-leonard/

    https://intelligentresourcing.co/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    40 分