『Do Good Work』のカバーアート

Do Good Work

Do Good Work

著者： Raul Hernandez Ochoa
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概要

 Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, RaulAttribution-NonCommercial-NoDerivatives 4.0 International マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Your Offer Is Your Positioning: Selling in the Post Scope Era

    Your Offer Is Your Positioning: Selling in the Post Scope Era
    2026/02/27

    Your Offer Is Your Positioning: Selling in the Post Scope Era

    Resources:
    Services Stack:
    https://dogoodwork.substack.com/p/the-service-stack-what-remains-when

    The New Value Quadrant
    https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price

    00:00 Budgets Tighten Up
    01:54 Entering Post Scope Era
    03:51 Outcomes Over Deliverables
    05:36 Scope Creep vs Partnership
    06:41 Clients Buy Safety
    09:33 Who Cares Positioning
    11:17 Offers Communicate Value
    15:46 De Risk The Journey
    20:23 Underpricing Backfires
    22:27 Return To Bespoke
    24:06 Belief Is Differentiator
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    27 分
  • The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era

    The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era
    2026/02/19

    The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era

    Read this on the newsletter:
    https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price

    Services Stack
    https://dogoodwork.substack.com/p/the-service-stack-what-remains-when

    00:00 AI Is Deflationary: The Pricing Squeeze Hits Agencies
    00:20 The “AI Discount” Story & the AI Pricing Trap
    01:38 Jevons Paradox: Cheaper Execution, Higher Demand
    02:40 Stop Selling Hours—Sell Outcomes, Transformation & Belief
    03:38 Why Legacy Pricing Breaks (Retainers, Hourly, Projects)
    04:35 Introducing the New Value Quadrant (4 Pricing Models)
    06:05 Quadrant 1 — The Margin Play: Keep Prices, Expand Profit
    06:49 Net-New Value in Q1: Reinvest Time Savings, Don’t Cut Fees
    10:39 Quadrant 2 — The Volume Play: Outcome/Consumption-Based Pricing
    12:46 Designing Q2 for Long LTV: Caps, Tiers & Beating Churn
    16:14 Quadrant 3 — The IP Play: Turn Your Methodology into Agentic Workflows
    20:57 Quadrant 4 — Value Capture: Performance Deals with More Control
    23:21 Retainer Floor + Performance Upside (Leading & Lagging Metrics)
    24:03 Why Caps Build Trust (and Why Equity Splits Can Backfire)
    25:32 The AI Adoption Gap: Your Window to Price Outcomes, Not Inputs
    28:59 Who to Work With: The 3-Part Ideal Client “Trifecta”
    30:07 Trifecta #1: Growing Market + Conviction (Sell Transformation, Not Services)
    32:07 Trifecta #2: Target Tech-Laggard Industries to Avoid Commoditization
    33:41 Trifecta #3: The Founder Must ‘Get It’ (No Convincing on Sales Calls)
    36:07 The Craft Model: Small Elite Team + Agents to Deliver Net-New Value
    39:39 Stop Discounting Because of AI: Choose Your Quadrant & Price the Output
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    43 分
  • The Service Stack: What Remains When Client Services Are Being Eaten by AI

    The Service Stack: What Remains When Client Services Are Being Eaten by AI
    2026/02/12

    AI's Impact on Client Services: What You Need to Know

    Read the newsletter:
    https://open.substack.com/pub/dogoodwork/p/the-service-stack-what-remains-when

    00:00 Introduction: The AI Revolution in Client Services
    00:33 Real-World Applications of AI
    02:41 The Future of Client Services
    04:50 Understanding the Services Stack
    05:46 Layer 1: Execution
    07:30 Layer 2: Template Strategy
    09:19 Layer 3: Judgment-Driven Strategy
    12:42 Layer 4: Transformation and Accountability
    16:21 Layer 5: Belief
    19:54 The Power of Belief in Client Relationships
    21:35 The Future of the Agency Model
    22:40 Introducing the Craft Model
    23:35 AI's Role in the Craft Model
    25:20 Adapting to the New Reality
    28:59 Practical Steps for Transitioning
    35:29 Final Thoughts and Call to Action
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    38 分
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