Jennifer Krach of C-Line joins host Adam Fox to discuss what’s next for the fourth-generation, family-owned company as it celebrates more than 75 years in business. From its iconic “Hello, My Name Is” badge to a growing focus on education, MRO, industrial, packaging, and hospitality markets, C-Line continues to expand while staying rooted in quality, reliability, and service.

Jennifer shares how C-Line is helping dealers uncover new opportunities through high-demand product categories, strong fill rates, and ready-to-use sales and marketing resources. The conversation also highlights how C-Line and SPR are working together to simplify complexity for dealers, from dependable inventory and streamlined ordering to collateral that makes it easier to position the brand with end-user customers.

• (00:00:05) - Distribution Unpacked
• (00:00:22) - What's New and Exciting at Sea Lion
• (00:01:03) - Vertical Markets: New Industries
• (00:02:23) - Sealion Manufacturing's 97.8% Fill Rate
• (00:03:28) - How Can Sea Lion Best Win with Your Products?
• (00:04:45) - Sea Lion Distributors: Simplifying the Supply Chain
• (00:06:04) - Jennifer Seal Takes Over the Seal Line

Victor Technologies is bringing new energy to familiar workplace products through practical, thoughtful innovation. Featuring Douglas Nash, CEO, and Carmen Franzen, Senior Sales Manager at Victor Technologies, and hosted by Adam Fox.

From clipboards with built-in pen holders to whiteboards packaged with markers, Victor is focused on solving simple but real customer frustrations in ways that make products easier to sell, easier to use, and easier to understand. Douglas and Carmen discuss how this mindset has shaped more than 40 new product launches, all centered around small improvements that make end users say, “Why didn’t I think of that?”

You’ll hear how Victor is leaning into major growth opportunities across education, workspace accessories, and facility-adjacent solutions. The conversation covers the rise of cell phone lockers as more states introduce classroom phone restrictions, the continued relevance of standing desks, and new magnetic accessories designed to help users declutter, organize, and customize their workspaces.

The episode also highlights Victor’s expanding portfolio beyond its calculator heritage, including new partnerships, Made in USA products, environmentally conscious design, easy assembly, and solution-focused tools that help dealers better position products with their end-user customers.

For dealers looking to uncover fresh conversations in education, workplace productivity, space optimization, and everyday office needs, this episode offers a practical look at how Victor is helping distribution partners simplify complexity, introduce new solutions, and create more value from products customers already know.

• (00:00:00) - Unpacked: Victor Technologies
• (00:00:34) - Considerative Innovation in the School Clothes
• (00:03:52) - Top Executives: Education a Big Growth Segment
• (00:04:12) - You Can Accessorize Your Desk With Magnetic Accessories
• (00:07:38) - Adding Machine Reference
• (00:08:06) - Exploring the Shared Customer with SP Richards
• (00:09:41) - How Can B2B Companies Help Their Distributors?
• (00:10:48) - SP Richards: Simplifying Complexity
• (00:12:48) - "When With Her..."

Simple Green is helping customers rethink cleaning through safer, more sustainable solutions that still deliver the performance facilities depend on. Featuring Ryan Rittenberry, Director of Sales at Simple Green, and hosted by Charles McLaughlin.

For more than 50 years, Simple Green has built its brand around cleaning chemistry that is non-caustic, non-harmful, non-flammable, and safer for the environment — not as a seasonal trend, but as a daily-use solution for facilities across key markets. Ryan discusses how sustainability has become increasingly consumer-driven, especially when customers can choose products that are safer without sacrificing efficacy.

You’ll hear how Simple Green is supporting growth in state, local, education, and other facility-focused verticals by helping customers move beyond one-dimensional product use. From floors and restrooms to cafeterias, odor control, sanitizing, glass, carpet, and food service applications, Ryan explains how starting with a core cleaning need can open the door to broader solution selling.

The conversation also highlights Simple Green’s field support, product demonstrations, and new Pro Line, designed to simplify product selection and make it easier for end users to choose the right chemistry for the job.

For dealers looking to expand JanSan conversations, build trust with safer solutions, and uncover new opportunities inside existing accounts, this episode offers a practical look at how Simple Green is helping distribution partners clean smarter and sell deeper.

• (00:00:05) - Distribution Unpacked: Simple Green
• (00:00:36) - Industry Marketing Trends
• (00:01:24) - The Importance of Sustainability in the Cleaning Channel
• (00:02:12) - Can Simple Green Win in State, Local Education?
• (00:04:15) - Simple Green Product Line
• (00:05:17) - What Complexities Are Cleaning Systems Addressing?
• (00:06:34) - Ryan From Simple Green on the Distribution Channel