How can distributors compete in away-from-home tissue beyond brand name and price? Zach Meyers, Senior Director of Sales, National Accounts at Solaris, explores how product quality, market-based pricing, reliable supply, and hands-on filed support can help dealers build a stronger value story.

With current supply constraints surrounding TAD technology, Zach discusses the opportunity to help customers look beyond familiar specifications and consider what actually matters for their applications. He breaks down key product characteristics, including brightness, softness, strength, and appearance, and how these attributes can help distributors offer quality alternatives at an accessible proce point.

The conversations also explores how tissue needs vary across hospitality, healthcare, multifamily, and other vertical markets, aliong with the importance of connecting product selection to the customer experience.

Zach highlights how Solaris field representatives work alongside SPR and dealer sales teams to communicate the product store, provide local support, and help dealers grow their away-from-home tissue business.

• (00:00:05) - Distribution Unpacked
• (00:00:51) - Market Trends in Tissue
• (00:02:16) - TAD Demand Soars
• (00:03:16) - Vertical markets within the distribution channel
• (00:04:28) - Solaris Fibre
• (00:05:47) - Solaris Distributor Q&A
• (00:07:01) - Zachary on Talking