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This week on Dirty Chats, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover:

• Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.
• Alo Activewear’s luxury handbag launch → The $3,600 yoga-to-handbag leap no one asked for, and why brand perception matters is a fickle thing that needs to be respected.
• The mantra that runs my business: → I share how moving faster (and letting go of perfection) has made me more money, plus why entrepreneurs who hesitate lose out to scrappy competitors.

You’ll also hear my unfiltered thoughts on celebrity endorsements, luxury positioning, and why done is always better than perfect.

Also, SHOULD I HAVE A 3rd BABY?!

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This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025.

1. Running a Challenge is the BEST thing you can do for your biz.
Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge — from skyrocketing your visibility to creating unstoppable momentum in your sales funnel. If you’ve ever wanted a step-by-step way to build authority, grow your audience, and convert buyers fast, this is your roadmap.

2. The Tragic Passing of Charlie Kirk
We also dive into the shocking news of Charlie Kirk’s death at age 31. Beyond the headlines, I unpack the disturbing reactions online — from grief to celebration — and what this says about empathy, political division, and the humanity we risk losing when we stop listening to people we disagree with.

3. Dirty Dish: The Bachelorette’s Wild New Lead
Finally, in our Dirty Dish gossip segment, I cover the Bachelorette shake-up: Taylor Frankie Paul, star of Secret Lives of Mormon Wives, is the new Bachelorette. Is this the shot of drama the franchise needs, or the final nail in its coffin?

👉 Whether you’re here for the marketing insights, the cultural commentary, or the reality TV tea, this episode will make you think, laugh, and maybe rethink how you show up in your own business.

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In this ep:

I got REJECTED from an online community for not being inclusive enough 🫤🫤🫤 I analyse Cardi B's BEST trial moments, and was Pamela Anderson and Liam Neeson’s “romance” a publicity stunt?

Oh, and did I mention the daycare mix-up in Sydney where a grandfather accidentally picked up the wrong child? Yep, it was a big news week.

What You’ll Learn in This Episode

• Cardi B Trial Breakdown – what really went down in Beverly Hills, the courtroom drama, and why her flawless testimony became a masterclass in brand control.
• Pamela Anderson & Liam Neeson “Romance” – PR stunt or real chemistry? What this teaches us about publicity, hype cycles, and audience trust.
• Inclusivity & Online Communities – the real story of how I got excluded from a paid group, why it stung, and what it reveals about cancel culture, categorisation, and niching in copywriting.

Links & Resources

👉 Join the Call Yourself a Copywriter in 4 Days CHALLENGE – 4 hours with me for just $27 USD. Link HERE

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