Words win—or they wander. In this episode of The Jeremy Hanson Podcast, Jeremy breaks down directive conversation: the skill of guiding every business interaction with clarity, empathy, and purpose. If you’ve ever watched a sure-thing sale slip away with “let me think about it,” or felt your best customers quietly drift, this is your playbook.

Drawing on 15+ years of building and coaching small, service-based businesses, Jeremy shows you how to move from “participating” in conversations to leading them—without pressure or gimmicks. You’ll learn a simple, ethical framework you can use the same day to improve sales calls, client check-ins, networking intros, and team chats.

What you’ll learn

• The Core: What directive conversation is—and isn’t (no sleaze, all clarity).

• Sales That Stick: Framing, summarizing, and micro-commitments that naturally move buyers from interest to action.

• Retention that Compounds: Proactive “every 60 days” check-ins that prevent churn and turn clients into advocates.

• Networking that Works: Better opening questions, value-first positioning, and how to set the next touchpoint on the spot.

• Lead with Empathy: “Validate → Own it → Direct the solution” for tough client or team moments—respectful and effective.

• The Edge for Owners: Clarity saves time, builds authority, and shows customers they’re in good hands.

Action steps you can use this week

1. Prep three micro-commitment questions for your next sales call.

2. Proactively check in with three clients—no upsell, just value.

3. Replace “What do you do?” with “What are you working on that excites you?” and set a concrete follow-up.

Whether you’re a solo operator, a home-service pro, or growing a small team, this episode gives you the scripts, mindset, and cadence to win with words—and build relationships that last.

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