Hey, it’s Jenn. After hitting serious burnout at the end of 2024, I stepped back and started rethinking everything about how I teach short-term rental marketing. I realized that hosts don’t need more content, they need clarity, support, and a system that actually gets the work done.

In this episode, I’m pulling back the curtain on why I’m done teaching marketing the old way and introducing you to what I’m building instead: the STR Content Lab. If you’re tired of doing it all yourself or feeling overwhelmed with information overload, this one’s for you.

✨ Clarity Over Content

More templates and checklists aren’t the answer, you need a clear path that fits your business and life.

✨ Support Over Solo Hustle

You shouldn’t have to figure this all out alone. Community and real-time help are game changers.

✨ Done Is Better Than Perfect

Perfection kills momentum. Imperfect action is what builds confidence and results.

If you enjoyed this episode, please take a second to subscribe, leave a review, or share it with a fellow host. It means the world to me!

Head to directbookingsuccess.com/strcontentlab

Are you feeling overwhelmed by the tech and cost of managing your direct bookings? Without the right system in place, you risk lost revenue, double bookings, and a frustrating guest experience. In this episode, we break down exactly what you need—from secure payments to owning your brand—to make direct bookings effortless and profitable.

Jamey King, Senior Marketing Manager for North America at eviivo, joins us to share his expertise in streamlining technology and helping property owners take control of their bookings. With years of experience working with brands like VRMA, Point Central, and Safely, Jamie offers valuable insights into building a strong foundation for direct booking success.

In this episode, you’ll learn:

• The key systems every property manager needs for seamless direct bookings
• How to increase revenue by maximizing control over pricing and promotions
• The power of guest relationships and how personalization enhances the experience
• Why owning your brand is crucial for standing out in a competitive market
• How to access and leverage guest data to drive repeat bookings
• The importance of reducing overbooking risks and keeping operations smooth

Jamey emphasizes the significance of having a reliable property management system (PMS) to help automate and optimize direct bookings without excessive costs or complexity. He also highlights how eviivo provides an all-in-one solution designed to keep direct bookings simple, secure, and profitable.

“The goal is to capture guest dollars while maintaining control over pricing, guest experience, and your brand. When you own the booking process, you own your success.” – Jamey King

Connect with Jamey King

LinkedIn: linkedin.com/in/james-king-bb4842b

Email: Jamey.King@eviivo.com

Resources Mentioned in This Episode

• Eviivo website: https://eviivo.com/us/
• Book a Demo with eviivo: https://eviivo.com/us/book-an-appointment/

Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short-term rentals – Check it out: https://bookdirectpro.com/

FREE GUIDE – 10 Ways to Drive Guests to Your Website Instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Are you ready to turn your vacation rental website into a booking powerhouse?

In this episode, we explore the art of creating high-converting websites with website strategist Jodi Bourne.

With her extensive experience in the vacation rental industry and as a guest herself, Jodi shares invaluable insights on crafting a digital presence that not only looks great but drives revenue.

In this episode, you’ll learn:

• Learn how to craft a compelling digital front door that instantly appeals to potential guests
• Understand the three primary goals of an effective website: creating FOMO, building trust, and converting visitors
• Gain insights on using professional photography and video to showcase your property
• Explore the importance of storytelling and personal branding in your “About Us” page
• Uncover common website mistakes that hurt trust-building and conversions

Jodi Bourne, with her extensive experience of staying in over 70 vacation rentals, brings a unique perspective as both an industry expert and a seasoned guest. Her approach combines technical know-how with a deep understanding of guest psychology, helping you create a website that resonates with your ideal visitors.

“There’s going to be people that are going to choose your property regardless. You want to be honest and upfront with them in your imagery and videos. So show it at your best light, but also be truthful.” - Jodi Bourne

About Jodi Bourne

Jodi Bourne is a vacation rental consultant and website designer passionate about helping property owners create standout guest experiences and achieve business success. With over a decade of experience and a portfolio of strategies tailored to vacation rentals, Jodi combines her hospitality expertise with a deep understanding of branding, marketing, and direct bookings. She specializes in building guest-centric websites and implementing start-to-finish strategies that drive bookings and foster repeat guests. Having stayed in 67 vacation rentals herself, Jodi uses her insider knowledge to design spaces and experiences that resonate with travellers. Her innovative approach consistently helps owners increase profitability while elevating the guest experience.

Connect with Jodi Bourne

Website: jodibourne.com

Instagram: instagram.com/heyjodibourne

Resources Mentioned in This Episode

Tyann Marcink Hammond’s About Us Page: https://bransonfamilyretreats.com/about/

About Page Blueprint: https://jodibourne.com/trusted-host-about-page-blueprint/

Website Mistakes Checklist: https://jodibourne.com/build-a-vacation-rental-website-checklist/

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Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: