In this episode of Digital Vigyaan (Vज्ञान) Podcast, I was joined by Jennifer Fanning to discuss #youtube as a platform, as a marketing tool for successful #digitalcampaigns, and as the undefeated video sharing platform every since its inception. Jennifer, with her expertise in #youtubemarketing, shared a lot of insights around the power of Youtube and how even today many businesses are missing out on key methods to make it big using Youtube strategically.

The buying habits of consumers may seem similar across lengths and breadths of the world, however, not only has it transformed over the years but, also varies for different age groups, working classes, and gender sections. This largely why mapping #consumerbehavior becomes utmost important for business in order to make sure they are making the most of their marketing campaigns. For this week's episode, I was joined by Ms. Vineeta Sharma to discuss the details of consumer behavior where she shared some of her own experiences and other industry references to explain where brands, who are failing, lack in understanding the behavior of their consumer segment.

Virtual reality has been around for a while now, and was rushing away well until generative AI came along and took the front seat. However, the concept of AR/VR technology hasn't got burried. It's still making its impact with brands and businesses still using it for effective marketing and communication campaigns. What holds in the future for AR/VR? How is it evolving with new applications? Is it being used to its full potential or not? To discuss all these and more, I invited Shravan Rajpurohit, CEO and Co-founder of The Intellify, an AR/VR agency.

For the first episode of #digitalvigyaan season 2, I invited Mr. Ram Jalan for the podcast to discuss a topic that is still in its nascent stage but is expected to become a leading factor for successful digital marketing; Neuromarketing.

Some really intriguing facts were revealed and insights were shared by Mr. Jalan who carries nearly two decades of experience in running and managing digital marketing campaigns.

He has a keen interest in promoting neuromarketing and has personally used the technique for several of his projects.

Find out what he has to share!

For this week's episode of digital vigyaan podcast, I was joined by Mr. Alok Nayak, a seasoned professional holding nearly three decades of experience in digital marketing using consumer insights.

In this episode, we discussed the importance of defining a consumer persona by understanding basic consumer behaviors, to gain insights for successful conversion rate optimization.

In this episode of Digital Vigyaan (Vज्ञान) podcast, I was joined by Jon-Stephen Stansel, a social media marketing expert with specialization in LinkedIn marketing.

Some really interesting insights were shared by Jon on the current landscape of LinkedIn marketing, and how one can make the most of this social media platform.

How brands are making use of LI, what are they missing, and what the future holds, were some of the key topics discussed during the podcast.

Listen In!

In this week's #digitalvigyaan (Vज्ञान) podcast, I was joined by Mr. Jay Vikram Bakshi, a seasoned brand strategist and marketing expert. The discussion revolved around the role of AI in digital marketing, and why brands need to start setting up automation techniques to scale up their marketing efforts.

On this week's #digitalvigyaan (Vज्ञान) podcast, I invited Vishal Jaiswal, CEO of an emerging influencer marketing agency, Ercess Live.

I was interested to learn about the nuances of influencer marketing, which I personally believe is one of the most underrated arms of digital marketing.

We talked at length on the role of influencer marketing in helping a brand push its message out in the most viral manner, and how it differentiates from business to business.