In this episode of Digital Vigyaan (Vज्ञान) Podcast, I was joined by Jennifer Fanning to discuss #youtube as a platform, as a marketing tool for successful #digitalcampaigns, and as the undefeated video sharing platform every since its inception. Jennifer, with her expertise in #youtubemarketing, shared a lot of insights around the power of Youtube and how even today many businesses are missing out on key methods to make it big using Youtube strategically.

The buying habits of consumers may seem similar across lengths and breadths of the world, however, not only has it transformed over the years but, also varies for different age groups, working classes, and gender sections. This largely why mapping #consumerbehavior becomes utmost important for business in order to make sure they are making the most of their marketing campaigns. For this week's episode, I was joined by Ms. Vineeta Sharma to discuss the details of consumer behavior where she shared some of her own experiences and other industry references to explain where brands, who are failing, lack in understanding the behavior of their consumer segment.

Virtual reality has been around for a while now, and was rushing away well until generative AI came along and took the front seat. However, the concept of AR/VR technology hasn't got burried. It's still making its impact with brands and businesses still using it for effective marketing and communication campaigns. What holds in the future for AR/VR? How is it evolving with new applications? Is it being used to its full potential or not? To discuss all these and more, I invited Shravan Rajpurohit, CEO and Co-founder of The Intellify, an AR/VR agency.