『S2 Ep3 | Mapping Consumer Behavior with Vineeta Sharma | Digital Vigyaan (Vज्ञान) Podcast』のカバーアート

S2 Ep3 | Mapping Consumer Behavior with Vineeta Sharma | Digital Vigyaan (Vज्ञान) Podcast

S2 Ep3 | Mapping Consumer Behavior with Vineeta Sharma | Digital Vigyaan (Vज्ञान) Podcast

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The buying habits of consumers may seem similar across lengths and breadths of the world, however, not only has it transformed over the years but, also varies for different age groups, working classes, and gender sections. This largely why mapping #consumerbehavior becomes utmost important for business in order to make sure they are making the most of their marketing campaigns. For this week's episode, I was joined by Ms. Vineeta Sharma to discuss the details of consumer behavior where she shared some of her own experiences and other industry references to explain where brands, who are failing, lack in understanding the behavior of their consumer segment.

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