In Episode 96 of the Digital Velocity Podcast, Erik Martinez welcomes Alane Boyd, co-founder of BiggestGoal.ai, to explore how "agentic AI" is transforming the way businesses automate, scale, and innovate. As a serial entrepreneur and automation expert who has built and sold companies across marketing and technology, Alane has a clear mission: to make workdays easier and help teams focus on what truly drives growth.

Alane breaks down what sets agentic AI apart from traditional automation or generative tools like ChatGPT. Instead of relying on constant prompts, these "skilled intern" systems can independently manage workflows—from content production and customer service to data management and training documentation. As Alane explains, "Automation only works when it's built on a process that's already clear and consistent."

Throughout the conversation, Alane shares real-world examples of how companies are using AI agents to eliminate busywork and unlock strategic capacity. From podcast production to eCommerce customer support, businesses are freeing up their workload by embedding AI into repeatable tasks. She also explains why documenting processes manually before automating them is critical to avoid magnifying inefficiencies.

Listeners will learn:
• What "agentic AI" is and how it differs from generative AI tools
• How to document and standardize processes before introducing automation
• Practical examples of AI agents used in marketing, data, and operations workflows
• The risks of data misuse in free AI tools—and how to maintain security through closed-loop systems
• Why ongoing AI training and change management are now essential for every organization

For all businesses, the message is especially clear: as competitors embrace automation, those who fail to evolve risk being left behind. Alane emphasizes that AI isn't about replacing people—it's about empowering teams to work smarter, reduce burnout, and focus on creative, revenue-driving work. Whether you're leading a marketing department, optimizing operations, or modernizing a service business, this episode provides a playbook for turning AI from a buzzword into a true business advantage.

In Episode 95 of the Digital Velocity Podcast, Erik Martinez sits down with Kristin Chambers — social media strategist, agency owner, and founder of Meerkat Media Group — to explore artificial intelligence and its role in social media marketing.

With over a decade of experience helping brands navigate the rapidly evolving digital marketing landscape, Kristin shares where human creativity must stay in the loop to build trust and brand loyalty.

Listeners will learn:
• How AI personalization is changing what users see — and why authenticity still wins
• The real-world benefits and limits of AI-generated copy, images, and social ads
• Practical steps for training AI tools on your brand voice while keeping content genuine
• How to balance automation and human oversight to build trust in an era of misinformation

Kristin also offers tactical advice for marketers and small teams on batching content, using tools like Canva, ChatGPT, and Hey Orca, and developing a responsible AI policy that empowers creativity rather than replacing it. Her key takeaway: use AI as an accelerator, not a substitute — because the brands that stay authentic will be the ones audiences trust most.

For direct-to-consumer marketers and digital brand leaders, this episode offers a roadmap to navigate the future of AI-powered social media with clarity, strategy, and heart.

In Episode 94 of the Digital Velocity Podcast, Erik Martinez sits down with Brady Skye—award-winning filmmaker, creative director at Meerkat Media Group, and producer of the Amazon documentary 'Beyond the Ruins'—to explore how artificial intelligence is transforming video storytelling, brand authenticity, and the future of marketing creativity.

Brady draws from his experience in both filmmaking and commercial production to discuss how AI can enhance, but not replace, human creativity. From automated editing and voiceovers to concept generation and translation, he breaks down the tools reshaping production workflows—while warning against the loss of emotional depth that defines great storytelling.

Listeners will learn:
• Why AI is a powerful assistant editor, not an artistic replacement
• How to balance creative efficiency with emotional authenticity
• Why audiences—and platforms like YouTube and Google—are demanding real, human content
• Practical ways small and midsize brands can use video to tell their story and stand out from giants like Amazon
• How to avoid 'analysis paralysis' and use AI tools with purpose, not obsession

For direct-to-consumer brands and marketing leaders, this episode delivers actionable insights into building genuine connections in a content-saturated world. As Brady reminds us, 'Your office is really your website now'—and video storytelling is your most powerful storefront. Whether you're producing your first brand video or scaling creative operations, this conversation reveals how to blend technology, art, and authenticity to move audiences and build lasting brand trust.