Are you struggling to cut through the noise and truly connect with your donors? In this episode, I sit down with Jake Sucoff, founder and CEO of Patient Procure, to explore the art of crafting compelling impact stories that resonate with your audience.

Jake shares his passion for helping organizations translate their mission into powerful narratives that inspire action. We discuss:

The Power of Personal Stories
- Why leading with individual stories is more effective than overwhelming statistics
- How to identify and develop your organization's core impact narratives
- Strategies for tailoring your message to different stakeholder groups

Creating a Holistic Impact Strategy
- Integrating your impact stories across all communication channels
- Balancing detailed information with concise, engaging content
- Tips for repurposing content to maximize your storytelling efforts

Overcoming Common Pitfalls
- Why under-communicating is often a bigger risk than over-communicating
- How to simplify your message without losing its power
- The importance of staying human-focused in a world of algorithms

Whether you're a seasoned nonprofit marketer or just starting to develop your impact strategy, this conversation offers valuable insights to help you share your mission more effectively and connect with the hearts of your supporters.

Wanna Skip Ahead? Here are Some Key Takeaways:
06:46 Crafting Relatable Impact Stories It's important to create stories that are universally relatable and tailor them to specific audiences. The power of personal narratives over statistics in conveying impact and emotional connection is crucial.

15:23 Simplifying Impact Communication for Nonprofit Leaders Focus on the core mission and impact rather than getting overwhelmed by marketing technicalities. Simplify the message and get back to the fundamental “why” of the organization.

26:51 Human-Centric Approach to Impact Storytelling Focus on human connection in storytelling, rather than getting caught up in metrics or algorithms. Speak directly to their audience and prioritize quality over quantity.

Jake Sucoff
Jake is an entrepreneur, marketer, and 4 time best man. He's the founder and CEO of Patient Procure, a marketing agency that specializes in helping medical practices book their ideal patients and keep them coming back. PatPro leverages exceptional content, storytelling, and technology to create reliable patient funnels so practitioners can focus on what they do best- caring for patients.

Jake's career spans 15 years of building and launching products across diverse markets – including B2B SaaS, enterprise healthcare, a startup incubator and loyalty rewards hardware. He's spent these years working directly with C-suite executives, pitching in high-pressure environments, and using data to influence decisions.

Jake's real passion is his family, friends and music. He's constantly tinkering with automation and AI these days so he can spend less time in the office and more time with the people he loves.

Learn more at heyjakey.com
www.patientprocure.com
https://www.instagram.com/jakesucoff/
https://www.linkedin.com/in/jsucoff/

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact.

The Evolution of Public Relations
- How PR has become more integrated with marketing
- The importance of building relationships with media outlets
- Strategies for crafting compelling, newsworthy stories

Maximizing Your PR Efforts
- Repurposing press releases across multiple channels
- Creating a crisis communication plan before you need it
- Leveraging thought leadership to build credibility

Crafting Effective Pitches
- Focusing on superlatives and data points
- Using clear, jargon-free language
- Highlighting the true impact on your community

Building Strong Agency Partnerships
- What to look for when hiring a PR agency
- Questions to ask potential partners
- The importance of trust and alignment in agency relationships

Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences.

Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause.

Want to Skip Ahead? Here are Key Takeaways:
04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building.
11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials.
19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language.
28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI.

Aquila Mendez Valdez
Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She’s been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world’s biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree.

Learn more at hitpr.com

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape.

Navigating the Ups and Downs of Growth
Deirdre shares her candid experiences of:
- Pivoting and refining Capsho's focus in response to market changes
- Balancing innovation with staying true to the company's core mission
- Overcoming the temptation to please everyone and learning to say “no”

The Power of Listening to Your Audience
Discover why tuning into your community's needs is crucial for sustainable growth:
- How Capsho uses customer feedback to guide product development
- The importance of validating ideas before investing resources
- Strategies for prioritizing features that truly serve your audience

Staying Focused in a Competitive Landscape
Deirdre offers insights on:
- Managing imposter syndrome when faced with new competitors
- The value of “staying in your own lane” and focusing on your unique strengths
- Cultivating an abundance mindset in a crowded market

Lessons for Nonprofits
While Capsho isn't a nonprofit, Deirdre's experiences offer valuable takeaways for mission-driven organizations:
- The importance of setting clear priorities and avoiding mission drift
- How to approach growth opportunities with a critical eye
- Balancing innovation with staying true to your core purpose

Whether you're considering a new initiative, struggling with decision-making, or feeling overwhelmed by competition, this conversation will inspire you to approach growth with intention and confidence.

Want to Skip Ahead? Here are Some Key Takeaways.
04:40 Mindset for Growth and Scalability Explore the mindset needed for business growth, focusing on setting immediate, achievable goals rather than long-term projections. It is import to stay adaptable in rapidly changing industries and maintain focus on core objectives while managing growth.
09:20 Focusing on Core Mission and Adapting to Market Changes Capsho when through a journey of refining its product and target audience. It's always important to stay true to the company's mission while being responsive to market changes and customer needs. Discusses strategies for prioritizing development and expansion decisions.
17:57 Validating Ideas and Prioritizing Resources It's Important to validate new ideas through customer willingness to pay. Explore strategies for prioritizing limited resources and the challenges of saying no to seemingly good opportunities that don't align with core objectives.
24:09 Listening to Users and Managing Competition Listen to paying customers for product development decisions. Manage imposter syndrome and stay focused on your own goals in a competitive market. Tune out the noise and stay true to your mission.

Deirdre Tshien
Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content!

Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts. From one audio or video upload, Capsho helps create title & description, social media posts, blog post, lead magnet checklist, LinkedIn Newsletters, images and short video clips.

She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America.

Learn more at capsho.com

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours