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  • DMS019: How Often Should you be Posting on Social Media

    DMS019: How Often Should you be Posting on Social Media
    2023/08/24
    This week’s key takeaway: How often should you be posting on social media? - with Ben Fewtrell

     

    Episode intro: It’s one heck of a tightrope to walk… just how do you find the balance? There is no one-size-fits-all solution, but there are certainly some good guidelines to keep you on track.

     

    One thing’s for sure, organic reach is getting more and more difficult, so it’s even more critical to understand the nuances of your social-media output.

     

    Don’t be intimidated by that content calendar! I’ve got some great tips to help you put it together and drive the traffic/conversions you need for your business.

     

    In this week’s episode you will learn:
    • The importance of consistency
    • How to research your audience to help you tailor your posting frequency
    • The posting etiquette of different social platforms
    • How far should you plan your posting in advance?
    • How AI can help you produce great content
    • How to monitor your social engagement
    • The amount of feedback you need to tailor your content
    • How to use A/B testing effectively
    • ‘Operant conditioning’ explained
    Show links:
    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group here: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    27 分
  • DMS018: How long does it take to see results?

    DMS018: How long does it take to see results?
    2023/08/17
    This week’s key takeaway: How long does it take to see results? - with Ben Fewtrell

     

    Episode intro: Have you ever been frustrated with a marketing campaign? I think most of us have at some point! One of the biggest challenges is knowing the right time to change or cancel a campaign. How long should you wait before looking at that conversion rate and making a decision?

     

    I can give you the benefit of my experience here. I’ve done it the right way and I’ve certainly done it the wrong way. Thankfully, these days, there are lots of great metrics available to track your progress… and now I’m going to tell you when you should use them.

     

    In this week’s episode you will learn:
    • How to measure the effectiveness of SEO
    • Competition in SEO
    • PPC advertising
    • Social media marketing
    • How long to wait for Facebook groups to catch fire
    • How to play content marketing
    • How to become an authority in your industry
    • The power of case studies
    • Strategic nurturing
    • Influencer marketing
    • Affiliate marketing

     

    Show links:
    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    22 分
  • DMS017: How to decide which social media platforms are right for your business

    DMS017: How to decide which social media platforms are right for your business
    2023/08/10
    This week’s key takeaway: How to decide which social media platforms are right for your business - with Ben Fewtrell

     

    Episode intro: Finding the right social media platform can be an absolute minefield! Each platform has its own unique features, but there are also common themes you need to understand too.

     

    The first thing you have to do is put the platforms aside and map out your marketing/sales objectives. Once you’ve laid the foundations, what do you do next? Listen to the show and I’ll tell you!

     

    In this week’s episode you will learn:
    • How to understand your target audience
    • How to assess your business needs
    • The myth of ‘subscribers’
    • How to find the right internal strategy
    • Is duplicate content a good idea?
    • How to monitor results effectively
    • How to attain ‘social proof’
    • Why follower numbers are not the only measure of popularity/trust
    • The importance of consistency
    • The common traps to avoid
    Show links:
    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    24 分
  • DMS016: How often do I need to publish Blog Posts or create new content?

    DMS016: How often do I need to publish Blog Posts or create new content?
    2023/08/03
    This week’s key takeaway: How often do I need to publish blog posts or create new content? - with Ben Fewtrell

     

    Episode intro: This is a question that a lot of people ask me. #Spoileralert: there is no one-size-fits all solution. It depends on your line of work, your audience, your goals and your budget.

     

    However, there are certain do’s and don’ts that you really ought to know. By the end of this episode, I guarantee you will not be overwhelmed by the prospect of sharing content, and you’ll be able to make your own mind up about how often you should do it.

     

    In this week’s episode you will learn:
    • The importance of being consistent
    • Why you should follow the lead of McDonalds
    • When you need to outsource
    • The easiest content to make and share
    • The usual frequency of different types of content
    • Essential info about SEO
    • The definition of ‘helpful content’
    • Why Google likes video

     

    Show links:
    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    19 分
  • DMS015: 7 Tools to make your life easier

    DMS015: 7 Tools to make your life easier
    2023/07/27

    This week’s key takeaway:

    7 tools to make your life easier - with Ben Fewtrell

     

    Episode intro:

    There are a multitude of tools you can use to help you get on top of your business. In this episode, Ben will guide you through his favourites. Rest assured: you don’t need to be a tech ninja to use any of them, and they’re efficient enough to not take up too much of your time.

     

    Whether you’re a busy business leader or a junior marketing assistant, these tools are absolutely invaluable; and the good news is… they’re absolutely free!

     

    In this week’s episode you will learn:

    • How to gain customer insights
    • How to easily generate graphics
    • How to utilise Google Analytics
    • How to monitor the traffic on your website
    • How to keep track of trends in your industry
    • How to use AI search tools
    • How to monitor the effectiveness of your social media channels
    • How to do A/B testing
    • How to manage projects and workflow

    Show links:

    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    40 分
  • DMS014: How to research what is working for your competitors

    DMS014: How to research what is working for your competitors
    2023/07/20

    This week’s key takeaway:

    How to research what is working for your competitors - with Ben Fewtrell

     

    Episode intro:

    If you want to succeed in business, you can’t operate in a vacuum. You’ve got to pay attention to your competitors in the marketplace and understand what’s working for them.

     

    Don’t be scared. No one is suggesting you should copy everything from your competitors, but there are lots of little things you can do to track competitor activity and draw inspiration from it. By the end of this episode, Ben will tell you how he does it.

     

    In this week’s episode you will learn:

    • The difference between leveraging and copying
    • How to list your competitors
    • Why joint ventures are a good idea
    • How to track competitor social media
    • How to utilise google's keyword planner
    • How to track competitor PPC ads
    • Why you should engage with competitor content
    • Facebook tracking pixels explained

    Show links:

    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    34 分
  • DMS013: The Power of Video

    DMS013: The Power of Video
    2023/07/13

    This week’s key takeaway:

    The power of video - with Ben Fewtrell

     

    Episode intro:

    Video transforms the way you interact with audiences. Did you know that 85% of businesses use video as a marketing tool?

     

    The importance of video to social-media algorithms cannot be overstated. EVERY digital-marketing plan should include video.

     

    If you’re not making video content, now’s the time to start! Even if you are making video content, there are a multitude of tips from Ben that will help you drive leads and make sales.

     

    In this week’s episode you will learn:

    • How video can increase conversion rates on your landing page
    • The optimum video quality
    • How the social media platforms are favouring video
    • Why audio quality is the most important factor for your video
    • How you can make effective video content without being in front of the camera
    • Jump-cutting explained
    • How to prepare customer videos
    • Is it worth using a DSLR and a videographer?
    • How to repurpose your video as other content
    • How to incorporate video into the sales process

    Show links:

    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Ben’s recommended website: http://www.answerthepublic.com
    • Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    40 分
  • DMS012: Mastering the Blogosphere

    DMS012: Mastering the Blogosphere
    2023/07/06

    This week’s key takeaway:

    Mastering the Blogosphere - with Ben Fewtrell

     

    Episode intro:

    Some people think blogging peaked in the early 2000s but they are WRONG! This is one of the most powerful and cost-effective marketing tools you can use. And don’t be thinking your business is different and doesn't need a blog, or that what you're doing isn't interesting enough to blog about... because it most certainly does. Every business can benefit from a blog, but maybe you haven’t found the right strategy yet?

     

    By the end of this episode, Ben will have given you all the tools you need to write and promote a blog that drives leads and sales for your business.

     

    In this week’s episode you will learn:

    • The system to find the right blog titles
    • How blog posts are fundamental to lead nurturing
    • How blog posts can deliver massive amounts of organic traffic
    • Why blogs can be better value for money than Google Ads
    • The power of guest blogging
    • How a blog can open the door for public engagements
    • Why it’s worth going the extra mile to ensure spelling and messaging is correct
    • How search-engine keywords can be incorporated into your blog
    • How detailed you need to be
    • The importance of a content calendar
    • How to turn an interview transcription into a blog article
    • How to use other people’s blogs to improve yours
    • How to split up a blog into ‘scannable’ chunks
    •  

    Show links:

    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Understand the keywords you need to add to your blog with: http://www.answerthepublic.com
    • Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    45 分