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DMS019: How Often Should you be Posting on Social Media

DMS019: How Often Should you be Posting on Social Media

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 This week’s key takeaway: How often should you be posting on social media? - with Ben Fewtrell

 

Episode intro: It’s one heck of a tightrope to walk… just how do you find the balance? There is no one-size-fits-all solution, but there are certainly some good guidelines to keep you on track.

 

One thing’s for sure, organic reach is getting more and more difficult, so it’s even more critical to understand the nuances of your social-media output.

 

Don’t be intimidated by that content calendar! I’ve got some great tips to help you put it together and drive the traffic/conversions you need for your business.

 

In this week’s episode you will learn:
  • The importance of consistency
  • How to research your audience to help you tailor your posting frequency
  • The posting etiquette of different social platforms
  • How far should you plan your posting in advance?
  • How AI can help you produce great content
  • How to monitor your social engagement
  • The amount of feedback you need to tailor your content
  • How to use A/B testing effectively
  • ‘Operant conditioning’ explained
Show links:
  • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
  • Join our Facebook group here: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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