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DMS017: How to decide which social media platforms are right for your business

DMS017: How to decide which social media platforms are right for your business

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 This week’s key takeaway: How to decide which social media platforms are right for your business - with Ben Fewtrell

 

Episode intro: Finding the right social media platform can be an absolute minefield! Each platform has its own unique features, but there are also common themes you need to understand too.

 

The first thing you have to do is put the platforms aside and map out your marketing/sales objectives. Once you’ve laid the foundations, what do you do next? Listen to the show and I’ll tell you!

 

In this week’s episode you will learn:
  • How to understand your target audience
  • How to assess your business needs
  • The myth of ‘subscribers’
  • How to find the right internal strategy
  • Is duplicate content a good idea?
  • How to monitor results effectively
  • How to attain ‘social proof’
  • Why follower numbers are not the only measure of popularity/trust
  • The importance of consistency
  • The common traps to avoid
Show links:
  • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
  • Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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