In this episode of Digital Dominators, host Sooz Young and guest Amanda Webb explore the transformative power of Google Analytics in digital marketing.

Amanda shares her journey from a corporate gift seller to a digital marketing expert, emphasising the importance of data-driven decisions.

The conversation covers the challenges of navigating Google Analytics 4, the significance of understanding key metrics, and practical tips for creating content that resonates with target audiences.

Amanda introduces her ACEE framework for effective analytics, discusses the role of UTM tracking, and highlights the value of custom reports.

The episode concludes with actionable insights for marketers to leverage data for better business outcomes.

EPISODE CHAPTERS

00:00 Introduction to Digital Dominators and Google Analytics

02:13 Amanda Webb's Journey into Google Analytics

05:19 Understanding the Overwhelm of Google Analytics

10:27 Getting Started with Google Analytics

13:36 Creating Targeted Content for Your Audience

18:31 Key Metrics That Matter in Marketing

23:52 Real-Life Transformations Through Analytics

25:42 Analysing Conversion Rates

28:40 Setting Timeframes for Data Evaluation

29:34 Leveraging Social Media for Sales

31:37 The Importance of Analytics in Marketing

34:03 The ACE Framework for Data Analysis

37:11 Understanding UTM Tracking Links

45:31 Creating Custom Reports in Google Analytics

48:01 Key Tips for Effective Marketing Analytics

KEY TAKEAWAYS

– Google Analytics can transform your marketing strategy.

– Understanding your audience is key to effective content creation.

– Custom reports in Google Analytics save time and provide clarity.

– Regularly reviewing analytics helps in making informed decisions.

– UTM tracking is essential for understanding traffic sources.

– Focus on engagement metrics to gauge content effectiveness.

– Data should be treated as a valuable team member.

– Asking the right questions leads to better data insights.

– Analytics can help identify areas for improvement in marketing efforts.

– Don’t be afraid to dive into your data; start small.

RESOURCES SHARED

• https://spiderworking.com/create-custom-report/
• https://spiderworking.com/
• https://www.linkedin.com/in/amandawebbsocial/
• https://facebook.com/spiderworking
• https://instagram.com/spiderworking

In this episode of Digital Dominators, Sooz Young speaks with Caroline Laurenson, a pioneer in voice-first technology and founder of TL Tech Smart Home Solutions.

They discuss the transformative impact of conversational AI on daily living, particularly for vulnerable populations.

Caroline shares her journey from chemical engineering to tech innovation, emphasising the importance of empathy and inclusivity in technology design.

The conversation explores the challenges of user adoption, data privacy concerns, and the significance of local voices in AI development.

Caroline also introduces her book, What Can I Say to Alexa?, and the Kind Space app, which aims to enhance wellbeing through technology.

The episode concludes with practical tips for engaging with voice technologyin a more meaningful way.

EPISODES CHAPTERS

00:00 Introduction to Voice Technology and AI

02:09 Caroline's Journey from Engineering to Tech Innovation

06:50 Transitioning to Digital Solutions

10:16 Exploring the Book: What Can I Say to Alexa?

12:43 Understanding Technology and User Experience

16:33 Personalised Tech Solutions for Individuals

18:54 Demographic Differences in Technology Usage

20:30 Coaching Users on Voice Interaction

22:33 The Importance of Local Voices in Technology

25:11 Data, Privacy, and Community Engagement

27:41 Community Connection Through Technology

28:46 The Role of AI in Therapy

31:08 Introducing Kind Space: A Wellbeing App

33:28 Accessing Kind Space: A Seamless Experience

38:22 Data Insights and User Experience

44:15 Tips for Engaging with Voice Technology

KEY TAKEAWAYS

- Caroline Laurenson transitioned from chemical engineering to voice technology.

- Empathy and inclusivity are crucial in tech design.

- The Kind Space app supports mental well-being through daily check-ins.

- Voice technology can help vulnerable populations live more independently.

- Data privacy is a significant concern for users of voice technology.

- Local dialects and accents should be represented in AI training.

- Simplicity in technology is essential for user engagement.

- Accessibility in tech benefits everyone, not just those with disabilities.

- Community-driven solutions can fill gaps in local support services.

- Education on technology use is vital to reduce user anxiety.

RESOURCES SHARED

• https://tltechsmart.com/what-can-I-say-to-Alexa

In this episode of the Digital Dominators podcast, Sooz Young interviews Alexandra Forsyth, a cybersecurity expert and community builder. Alexandra shares her journey from hospitality to cybersecurity, discussing the challenges she faced, particularly as a woman in a male-dominated field.She emphasises the importance of community, networking, and personal branding in building a successful career. Alexandra also highlights the need for cybersecurity awareness among individuals and businesses, and the significance of training and collaboration in the industry. As she transitions into coaching, she aims to empower others to take charge of their careers and personal development.Episode Chapters00:00 Introduction to Cybersecurity and Community Building08:07 Transition from Hospitality to Cybersecurity16:43 Raising Cybersecurity Awareness27:22 The Future of Cybersecurity and AI Integration32:23 Navigating Global AI Regulations35:48 Keeping Up-to-Date in Cybersecurity37:29 The Importance of Networking and Attending Conferences39:21 Developing a Personal Brand43:22 The Journey to TEDx47:40 Coaching for Career Progression52:04 Embracing Failure and Seizing Opportunities57:29 Final Tips for SuccessKey TakeawaysAlexandra's journey into cybersecurity began during the COVID-19 pandemic.

She faced significant rejection before securing her first role in threat intelligence.

Community and networking are vital for success in cybersecurity.

Women in cybersecurity offer unique perspectives and emotional intelligence to the field.

Raising cybersecurity awareness begins with understanding the fundamentals.

Businesses must prioritise cybersecurity as a core element of their operations.

Interactive training helps boost employee engagement with cybersecurity practices.

The future of cybersecurity will emphasise resilience and collaboration.

Staying up-to-date in cybersecurity demands continuous learning and networking.

Personal branding is a long-term endeavour, built through relationships and knowledge-sharing.www.alexandra-forsyth.com

www.alexandra-forsyth.com/podcast

www.instagram.com/alexandraforsythofficial

www.linkedin.com/alexandraforsyth