In this episode of Digital Dawson, Tommy breaks down the hard truth: newspapers are fading fast, and so is the value of advertising in them. With circulation and readership in steep decline, businesses can’t afford to waste money on shrinking audiences. Instead, Tommy explains why digital advertising delivers better targeting, real tracking, and stronger ROI — and shows how shifting your ad dollars online will keep your business ahead of the curve.

MAXDigitalAdvertising.com

In this episode of The Digital Dawson Show, Tommy breaks down the pros and cons of billboards—great for awareness, directional messages, and local credibility, but often overpriced and hard to measure. He challenges myths about reach and value, then shares smarter digital alternatives like SEO, geofenced mobile ads, and Connected TV. His advice: shift most of a $3K–5K monthly billboard budget into digital for stronger, trackable results, using billboards only as a short-term complement.

MAXDigitalAdvertising.com

Email - tommyd@riverradio.net

In this episode, Tommy breaks down the basics: What exactly is a podcast? And more importantly, why is River Radio stepping into the podcasting world with the brand-new Max Podcast Network?

From understanding podcasts as “radio on your schedule” to exploring how they build trust, authority, and long-term customer loyalty for businesses, Tommy shows why this medium is exploding — and why Southeast Missouri deserves its own hub of local voices and stories.

Whether you’re a business owner looking to market smarter, a musician ready to connect with fans, or someone who’s just been told “you should have your own show,” this episode is your invitation to get in on the mic.

More information at MaxPodcastNetwork.com or email: tommyd@riverradio.net