Digging Out, Scaling Up: Courtney Joyce on Leaving the Mines & Building A Future
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Digging Out, Scaling Up: Courtney Joyce on Leaving the Mines & Building A Future
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In this episode of The Scaling Podcast, Courtney Joyce shares his journey from 13 years in toxic coal mines to building and selling a 7-figure cleaning business — and how he's now scaling multiple ventures with virtual assistants and smart systems. We dive into entrepreneurship, leadership, time freedom, and what it really takes to escape the golden handcuffs of a steady paycheck.
If you're looking to scale your business, build systems, or get inspired by a true operator’s story — this episode is for you.
👇 Timestamps
00:00 - Intro: From Coal Mines to Entrepreneurship
02:12 - Why Courtney Left a $170K Job for Freedom
04:00 - Starting a Cleaning Business from Scratch
06:23 - Scaling with Culture and Smart Hiring
09:00 - Selling His First Business for $500K
11:00 - The Power of Virtual Assistants in Growth
13:35 - Niching Down: Serving Health & Wellness Franchises
18:50 - Lessons from Managing 50+ Staff
22:30 - Balancing Family, Business, and Focus
30:00 - Biggest Constraints When Scaling Multiple Companies
34:40 - Building a Sales Team & Stepping Out of Founder-Led Sales
37:00 - Routines, Mindset, and Staying Energized as an Entrepreneur
40:00 - How Courtney Leads a 100+ Person Team Remotely
44:15 - Final Lessons on Leadership, Systems, and Long-Term Growth
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