From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

This week, Danica and Jenni cover:

Why is everyone launching tinted peptide/ceramide lip treatments?

We discuss how retailer input + peer pressure to adopt hot trends like lip balm, hair + body mists, color correctors, etc., can impact brand equity and how to balance relevant innovation with authentic brand identity.

Holiday sets, limited editions, and advent calendars

Common pitfalls with executing a holiday program + how we think about ROI + whether they make sense for every brand

Connect with us

Danica - IG @vanbeekpkg

Jenni - LinkedIn @jenniewing

From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

This week, Danica and Jenni cover:

The exciting news in the US about newly-approved sunscreen filter BEMT

• Why it’s exciting, our predictions for brands that will be first to market, and compatibility watchouts for your SPF development.

The pitfalls of fill claims and transparent bottles

• Issues with test fills, creative workarounds for time savings and aesthetics, and our unexpected love of labels.

Connect with us

• Danica - IG @vanbeekpkg
• Jenni - LinkedIn @jenniewing